Senior Manager, Product Marketing - Commerce, Venmo

PayPal•Chicago, IL

18d•$130,500 - $193,600•Hybrid

About The Position

We are seeking a highly strategic, creative, and data-oriented Senior Manager, Product Marketing to lead product marketing for Venmo’s Commerce business, specifically small business owners, solopreneurs, and micro-sellers (sub-$100K in annual sales) who are building their livelihoods through Venmo, and the communities of customers who show up for them. This individual will report directly into the Director, Product Marketing, Venmo and will play a pivotal role in shaping the overall product vision, strategy, positioning, and go-to-market for Venmo’s Commerce products. The ideal candidate is an experienced marketing leader in this Commerce space with proven success with this target merchant audience.

Requirements

8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
8-10 years of product marketing experience, with at least 5 years in a leadership role, ideally within tech, fintech, or consumer digital products.
Direct experience marketing to small businesses, sellers, or merchants: ideally within a two-sided marketplace, commerce platform, or local/social commerce business.
Strong understanding of, and demonstrated ability to market to, two distinct audiences at once: sellers and consumers, with messaging tailored to each.
Proven track record of successfully launching and growing digital products in a highly competitive market.
Strong analytical skills with a deep understanding of market research, data analysis, and customer insights.
Exceptional communication and storytelling skills, with the ability to translate complex product features into clear, compelling messaging.
Demonstrated ability to lead cross-functional teams and work effectively in a fast paced, dynamic environment.
People management experience, with a vested interest in setting more junior team members up for short and long-term career success.
You have passion for product and are a student of culture.

Responsibilities

Lead complex marketing projects and initiatives to drive business growth
Resolve complex marketing problems and develop innovative solutions
Determine methods and procedures for new marketing assignments
Implement global process improvements to enhance marketing effectiveness
Collaborate with senior leadership to align marketing strategies with business goals
Provide thought leadership and expertise in marketing best practices
Develop and refine positioning, messaging, and value propositions for Venmo’s Commerce products — speaking distinctly and credibly to both the micro sellers and solopreneurs who run their business through Venmo, and the customers who discover and support them.
Lead the end-to-end go-to-market strategy for Commerce, building marketing around how small business owners actually operate, including product launches, feature updates, and ongoing marketing campaigns to drive awareness, consideration, adoption, and growth.
Bring firsthand fluency in both sides of this two-sided marketplace — the small, often one-person business, and consumers discovering, following, and being loyal to small businesses in their community. Partner with Consumer Insights on market research and competitive analyses to inform product development and marketing strategies, staying ahead of industry trends to identify new opportunities.
Work closely with Product, Commercial, Design, Consumer Insights, and other key Commerce partners to align on product vision, roadmap, and market needs. Act as the voice of the customer in product development discussions.
Work with your Marketing and Creative counterparts to uphold creative excellence throughout your campaigns.
Define key performance indicators (KPIs) across both sides of the Commerce business (seller/consumer) and measure the success of product marketing initiatives. Use data-driven insights to optimize campaigns and inform future strategies. Partner with Marketing Analytics to post-mortem launches and set us up for a successful learning agenda.
Manage and mentor a team of more junior product marketing managers, fostering a culture of collaboration, innovation, and continuous learning.
Effectively engage senior stakeholders across the company, keeping them informed about performance and quickly escalating and unblocking any challenges.