Senior Manager, Product Marketing and Client Expansion

Foundant + smartsimple

10h

About The Position

This role is responsible for developing compelling positioning and messaging for multiple products and segments, managing go-to-market planning and execution for product initiatives, and creating impactful sales enablement materials. The position also involves conducting competitor analysis, measuring message performance, and owning the client demand generation expansion strategy. The goal is to highlight reasons for clients to upgrade, expand, or renew Foundant Solutions and to drive revenue growth across the client base through targeted campaigns and communications.

Requirements

7+ years in B2B SaaS product marketing, including significant experience in expansion, lifecycle, or demand generation marketing.
A track record of success owning GTM strategy and execution for a complex suite of solutions, from internal enablement through external launch.
Strong writing and editing skills, with experience producing compelling, benefit-driven messaging.
Strong communication and cross-functional partnership with product, sales, client success, and the broader marketing team.
Ability to prioritize and manage multiple projects at once, while staying focused on the high-level strategy.
Experience working in a fast-paced environment, ideally within PE-backed SaaS.
Strong preference for candidates with experience in organizations that have successfully navigated rapid growth and multiple acquisitions.

Responsibilities

Develop compelling positioning and messaging across multiple products and segments, ensuring clear differentiation in the market.
Partner with product teams to manage the go-to-market planning and execution for feature enhancements and new product initiatives – promoting alignment across the broader marketing, sales, and client experience teams.
Write and refine external product messaging from Foundant's website, third-party review platforms, and sales materials.
Partner with Sales, Product, and Client Experience to create impactful sales enablement (pitch decks, brochures, tool kits, and comparison charts) that help reps confidently communicate the value of Foundant's suite of solutions.
Conduct ongoing competitor analysis and translate research into sharpened messaging and enablement that helps sales win.
Continuously measure message and positioning performance across the funnel — from net-new positioning to expansion campaigns — and refine based on conversion and engagement metrics.
Own the client demand generation expansion strategy with key stakeholders, defining which product priorities represent the biggest revenue opportunity with existing clients.
Develop compelling narratives that highlight reasons why clients should upgrade, expand, or renew their Foundant Solutions.
Write, edit, and execute impactful communications that will create interest and increase revenue across client base.
Partner with Client Success and Demand Generation to activate the expansion strategy through targeted client campaigns.
Test expansion messaging and campaign performance, and refine based on upgrade, expansion, and renewal results.