Senior Manager, Product Management (Advanced Visualization Portfolio)

VB Spine, LLC•Leesburg, VA

3d•$160,000 - $180,000

About The Position

VB Spine is seeking a Senior Manager, Product Management for their Advanced Visualization Portfolio. This role is responsible for leading the full product lifecycle, defining portfolio strategy, and driving business growth within the medical device sector. The position involves close collaboration with various internal teams, including R&D, Clinical, Regulatory, Supply Chain, and Operations, as well as external stakeholders like key opinion leaders. The Senior Manager will also lead, coach, and develop a product management team, making high-impact decisions to influence business performance and long-term growth.

Requirements

Bachelor’s degree required
10+ years of professional experience
7+ years of experience in medical device, marketing, or sales (capital equipment experience preferred)
Strong strategic thinking, analytical, and problem-solving skills
Excellent communication, presentation, and interpersonal abilities
Proven ability to manage multiple priorities and influence without direct authority
Ability to navigate complex organizational structures and drive alignment
Proficiency in Microsoft Office (Excel, Word, PowerPoint)

Nice To Haves

MBA preferred
Capital equipment experience preferred

Responsibilities

Lead full product lifecycle management, including launch planning, commercialization, multi-generational roadmapping, and end-of-life strategy.
Define portfolio strategy, including positioning, pricing, market access, procedure development, and go-to-market execution.
Partner with R&D, Clinical, and Regulatory teams to align new product development with customer needs and brand strategy.
Establish and oversee clinical evidence generation and claims strategy to support product adoption and reimbursement.
Develop and execute long-range strategic plans and annual marketing plans aligned with business objectives and growth targets.
Partner in integrated business planning to align commercial expectations with operational capabilities.
Establish pricing strategy, including contract pricing, to optimize revenue, margin, and competitive positioning.
Advise on commercial models, channel strategy, and sales enablement to support business growth.
Manage marketing budgets and contribute to P&L performance through disciplined investment decisions.
Translate commercial strategy into accurate demand forecasts using market trends, sales inputs, inventory data, and product lifecycle insights.
Collaborate with Supply Chain and Operations to ensure alignment on capacity, supply continuity, and inventory targets.
Identify and mitigate risks related to supply disruption, excess inventory, and product obsolescence.
Lead lifecycle transition planning to minimize inventory exposure and optimize product transitions.
Lead market research and competitive analysis to identify growth opportunities and emerging trends.
Build and maintain relationships with key opinion leaders, translating insights into actionable strategy.
Conduct financial and operational analyses to inform business decisions and portfolio performance.
Establish KPIs and evaluate performance through post-launch and ongoing portfolio reviews.
Provide clear strategic direction and technical expertise to the sales organization.
Develop and deliver training and education programs for internal teams, customers, and KOLs.
Lead marketing communications strategy to maximize reach, engagement, and adoption.
Evaluate and refine commercial programs to improve effectiveness and impact.
Lead, coach, and develop a high-performing product management team.
Build strong cross-functional relationships and alignment across the organization.
Make high-impact decisions that influence business performance and long-term growth.
Drive process improvements and remove obstacles to enable team success.