Senior Manager - Portfolio Insights

British American Tobacco•Winston-Salem, NC

19h•Hybrid

About The Position

Reynolds American is seeking a Senior Manager – Portfolio Insights to provide thought leadership and analytical support on consumer data assets for stakeholders across Insights & Foresights, Consumer Marketing, Business Planning & Strategy, CX/Trade Marketing, Revenue Growth Management, and Activation. The role drives understanding of the Total Nicotine consumer landscape and portfolio and cross-category dynamics across Cigarettes, Vapor, and Oral products. Areas of focus include industry trends, poly-use, shopper behavior, consumer journeys, attitudes, demand moments, and price/value perceptions and behaviors, with the goal of supporting volume and profit growth. The Senior Manager applies knowledge of the nicotine industry and business drivers, integrating a consumer-led focus to support corporate objectives. The role participates in departmental and cross-functional teams, provides guidance and inspiration, challenges existing paradigms appropriately, and drives continuous improvement. It requires credibility and effective leadership, influencing, and presentation skills. The position is based in Winston-Salem, North Carolina. Reynolds American describes a collaborative environment focused on belonging, teamwork, internal advancement, continuous improvement, and employee development. The company offers online learning platforms and personalized growth programs.

Requirements

Bachelor’s degree in Business, Market Research, or a related field preferred.
5–7+ years in consumer market research, Strategy & Planning, or a related field.
Ability to understand broader business issues and identify resolutions to manage and deliver to client needs.
Ability to manage, leverage, and analyze data sources, interpret meaningful trends, and draw conclusions that support actionable business recommendations.
Strong leadership and collaboration skills, including the ability to work with a broad range of disciplines and cross-functional stakeholders.
Strong verbal and written communication, data visualization, and presentation skills, including storytelling and action-oriented recommendations.
Experience with qualitative and quantitative consumer methodologies and analytics.
Vendor management experience.
Proficiency with commercial tools, including retail sales data tools such as Circana (IRI) or Nielsen, MicroStrategy, Word, Excel, and PowerPoint.

Nice To Haves

CPG experience preferred.
Nicotine industry experience is a plus.
Experience with Tableau or Power BI, statistical software (SPSS, SAS, or R), or survey programming (Qualtrics).

Responsibilities

Develop fit-for-purpose learning plans for portfolio and cross-category insights aligned with corporate objectives, marketing strategies, and future growth initiatives.
Design, direct, and oversee primary research and deep-dive analyses, delivering business-oriented insights on topics such as portfolio management, consumer category and brand migration, segmentation, consumer profiles, category deep dives, cross-category impacts, regulatory or flavor-ban impacts, shopper journeys, cross-category decision trees, demand moments, and price/value perceptions and behaviors.
Align internal and vendor resources, including syndicated and primary research resources, to develop concise, impactful analyses on designated topics.
Develop and implement analyses and reporting activities that deliver timely, fit-for-purpose, actionable business results.
Identify new sources of consumer data and ways to optimize data sources through faster and more agile ad hoc work, easier platform integration, or on-site vendor support.
Leverage data assets—including Integrated Brand Tracking, performance data, longitudinal tracking, and forecasts—to develop comprehensive narratives for portfolio and cross-category insights.
Support cross-functional stakeholders, including Integrated Business Planning, Strategy, Forecasting, Marketing Intelligence, Trade/CX, Marketing, and the Reynolds Leadership Team.
Identify and evolve planning to integrate consumer-focused portfolio and cross-category insights more broadly with organizational stakeholders.
Promote collaboration, innovation, and positive influence on decision-making.
Communicate results effectively to organizational clients to facilitate decision-making.

Benefits

401(k) plan with pre-tax and post-tax savings options; company match of 100% of employee contributions up to 6% and an additional 3% company contribution.
Comprehensive health and welfare benefits, including medical, dental, vision, and prescription drug coverage.
Health Savings Account startup contribution for employees enrolled in the high-deductible health plan.
Health Care and Dependent Care flexible spending accounts.
Employee assistance program with eight free counseling sessions per issue each calendar year for employees and dependents.
Company-paid life insurance and accidental death or dismemberment insurance.
Voluntary insurance options, including employee and dependent life, AD&D, critical illness, accident coverage, disability buy-up, and auto and home insurance.
Tuition reimbursement and student loan support.
Dependent scholarship programs.
Confidential personal financial counseling service.
On-site health centers and 24/7 fitness centers at certain company locations.
Charitable giving matching grants program.
Health-care concierge service.
Volunteer service opportunities.
Extensive training opportunities, online learning platforms, and personalized growth programs.
Company vehicle for eligible employees.
Mobile phone allowance for eligible employees.
Paid leave, including sick and personal time, vacation, company holidays and personal holidays, parental leave, funeral leave, short- and long-term disability leave, jury duty leave, military leave, released time for children’s education, community outreach leave, and other paid leave required by law.
Temporary reduced work schedule opportunity associated with paid parental leave.