Senior Manager, Platform Strategy & Audience Engagement

Brigham Young University • Provo, UT

1d • $92,000 - $119,000

About The Position

BYUtv | BYUradio is seeking a visionary Senior Platform Manager to lead digital platforms and scheduled content and drive audience engagement across apps, websites, and programming. At BYU Broadcasting, we create content that entertains, uplifts, and inspires, rooted in values and creativity. You’ll join a collaborative, data-driven environment where your leadership shapes how millions experience our content and makes a measurable impact. (Explore our inspiring content at byutv.org and byuradio.org.)

Requirements

• A firm commitment to the mission of BYU and BYU Broadcasting
• Bachelor’s degree in marketing, media, communications, or a related field; advanced degree a plus.
• 7+ years of leadership experience in digital media, product management, programming, or audience engagement
• Strong strategic thinking, leadership, and people management skills
• Expertise with analytics tools, UX/UI best practices, CRM/CEM platforms, and digital/OTT ecosystems
• Experience integrating digital platforms, programming strategy, and customer lifecycle initiatives to drive audience growth and engagement

Nice To Haves

• Familiarity with entertainment programming, digital merchandising, UX/UI best practices, CRM/CEM platforms (e.g., Salesforce, Adobe Experience Cloud).
• Experience with OTT and app ecosystems, as well as traditional and digital broadcast scheduling.
• Proven success driving innovation in cross-platform audience engagement and retention.

Responsibilities

• Lead strategy for BYUtv and BYUradio platforms, aligning programming, product experiences, and audience engagement initiatives
• Mentor and guide managers across Digital Product & Merchandising, Programming, and Customer Engagement
• Use analytics and audience insights to inform scheduling, content discoverability, and marketing campaigns
• Collaborate with Marketing, Creative, and Technology teams to innovate and elevate platform experiences
• Champion cross-platform storytelling, personalization, and engagement initiatives that grow and retain audiences

Benefits

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits for employees and eligible family members
• Access to athletic facilities
• Excellent medical/dental benefits
• Short/long-term disability benefits
• Paid parental and maternity leave
• Wellness Program
• Free on-campus parking
• Free UTA passes for employees, spouses, and qualified dependents
• Discounts at the BYU Store and for many events at BYU

What This Job Offers

• Job Type: Full-time
• Career Level: Manager