Audience Engagement Producer
About The Position
The Audience Engagement Producer is responsible for projects in all content sections, including news, sports, entertainment, and opinion; they help section editors become more proficient with planning for social media and engagement projects and often take the lead on writing digital plans for region-wide projects. What you will do: Lead daily production for branded social channels, newsletters, and push alerts; create tailored content including social video and graphics Monitor analytics (Google Analytics, Marfeel) to make data-driven decisions on story promotion, site programming, and readership growth Partner with SCNG editors and national peers on enterprise projects, breaking news, and wire monitoring for video opportunities Measure digital performance through engagement metrics to develop tactics for building and retaining audience Train other staffers on innovative digital tools and best practices while ensuring all content adheres to editorial codes of ethics Use creativity and audience data to manage website programming, ensuring a visually energetic and accurate user experience
Requirements
- Bachelor’s degree (or equivalent) and 1+ years of editing/design experience at a news publication, including live event coverage
- Strong understanding of X, Facebook, Instagram, Threads, and TikTok; expert knowledge of newsletter and push alert strategies
- Expert use of publishing and creative tools, including Facebook Business Manager, SocialFlow, Push.ly, Canva, Adobe Premiere Pro, and Final Cut Pro
- Advanced knowledge of SEO research and ability to translate data from Google Analytics, Marfeel, and Adobe Analytics into actionable strategies
- A solid grasp of grammar and ethics, including an understanding of fair use, copyright laws, and social media terms of service
- Excellent communication skills with the ability to work independently or team-wide in a fast-paced, deadline-driven environment
Responsibilities
- Lead daily production for branded social channels, newsletters, and push alerts
- Create tailored content including social video and graphics
- Monitor analytics (Google Analytics, Marfeel) to make data-driven decisions on story promotion, site programming, and readership growth
- Partner with SCNG editors and national peers on enterprise projects, breaking news, and wire monitoring for video opportunities
- Measure digital performance through engagement metrics to develop tactics for building and retaining audience
- Train other staffers on innovative digital tools and best practices while ensuring all content adheres to editorial codes of ethics
- Use creativity and audience data to manage website programming, ensuring a visually energetic and accurate user experience
Benefits
- medical
- dental
- life and disability insurance
- 401k
- paid time off
- select paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees
