Sports Digital Producer - Audience

Hearst•Dallas, TX

2d•Hybrid

About The Position

Join our SportsDay team and develop strategies to connect our work, including our biggest enterprise stories and projects, with the right audiences. This role will be at the forefront of discussions about social curation, engagement and innovation on platforms such as X, Instagram and Facebook. Duties include publishing stories, creating engaging social media posts, managing our sports homepage, making decisions based on analytics, improving and testing headlines, optimizing story pages, pushing news alerts to our readers, and collaborating with writers and editors on plans for content promotion.

Requirements

Strong writing and editing skills, including the versatility to shift voice and tone based on the audience
A solid understanding of sports, social media, internet culture and the digital space
Expertise in headline writing and SEO best practices is required.
One to three years of professional journalism experience. (Exceptional college graduates will be considered in lieu of professional experience.)
Strong news judgment and excellent verbal and analytical skills
Versatility and speed, both as a journalist and as a web producer who can post a story within seconds without much of a safety net
Experience covering breaking news
Strong organizational and time-management skills
The ability to work under pressure with assigned deadlines

Responsibilities

Manage our social media accounts daily and use them to promote content
Produce promotion plans for high-profile stories/features to maximize reach
Analyze traffic patterns, research new technology and implement ideas for digital coverage
Create graphics and short-form videos curated for audiences on specific social platforms
Pitch and work with digital and multimedia projects, mobile, photo and video
Write SEO-friendly headlines and meta titles for all content posted
Work as part of a producer team, filling in with trending shifts as needed
Train and develop sports producer staff in best social media practices
Respond to social media comments and reader emails
Curate newsletter strategy
Work a hybrid schedule with some mandatory in-office days each week
Work nights, weekends and occasional holidays as dictated by the news cycle
On occasion, the audience producer may be asked to help with other producer duties, such as creating original or complementary content and covering live events.

Benefits

Flexible Work Schedules – Because balance matters
Health, Dental & Vision Coverage – Comprehensive plans to keep you and your family healthy
24/7 Telemedicine Access (MDLive) – Talk to board-certified doctors anytime, anywhere
FMLA & Parental Leave – Supporting you through life’s important moments
Retirement Benefits with Employer Contributions – Helping you invest in your future
Onsite Fitness Center – Stay active and energized during your day
Employee Assistance Program (EAP) – Free, confidential support for life’s challenges
Monthly “Health & Wealth” Webinars – Tools and tips to support your physical and financial wellness
18 Days of Paid Time Off + 9 Paid Holidays – Plenty of time to recharge
8 Hours of Paid Community Service Time – Give back to the causes that matter most to you