Senior Manager, Performance & Organic Growth

Scribd•San Francisco, CA

1d•Hybrid

About The Position

Scribd, Inc. is looking for a results-oriented performance marketing leader to own how people find us across our family of products: Everand, Fable, and Scribd. Reporting to our Director of Growth, you'll set strategy across paid and organic discovery, leading a team of channel experts across paid search, paid social, affiliate, SEO, and LLMs to build an efficient, profitable acquisition engine across all three brands.

Requirements

6+ years of experience running performance marketing channels, managing meaningful paid budgets in-house at a B2C company.
2+ years of direct people management experience.
Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate.
Working knowledge of SEO and LLM visibility.
Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality.
Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling.
Analytical mindset with the ability to interpret and apply data insights.
Comfortable using AI tools in everyday marketing work, from testing and reporting to creative production.
Solid understanding of creative best practices, with experience collaborating between marketing buying and creative teams.
Excellent communication and collaboration skills, comfortable working across a multi-brand portfolio.
Customer-obsessed mindset.

Nice To Haves

Experience with Media Mix Modeling (MMM) is a plus.

Responsibilities

Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search, setting that strategy in alignment with product and brand marketers.
Allocate budget across performance channels to drive growth.
Manage and develop the team of channel owners, fostering a culture of learning and performance.
Lead attribution and reporting across paid and organic channels, using data-driven insights to reallocate spend and optimize return on investment continuously.
Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
Work with creative to produce assets that drive strong engagement and conversion.
Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured.

Benefits

Scribd Flex (flexible work model)
Comprehensive health, dental, and vision coverage
Mental health support and disability coverage
Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
Paid parental leave and family support benefits
Retirement matching and employee equity
Learning and development programs and professional growth opportunities
Wellness and home office stipends
Complimentary access to the Scribd, Inc. suite of products
Enterprise access to leading AI tools