Senior Manager, Performance & Organic Growth
About The Position
Scribd, Inc. is looking for a results-oriented performance marketing leader to own how people find us across its family of products: Everand, Fable, and Scribd. Reporting to the Director of Growth, this role will set strategy across paid and organic discovery, leading a team of channel experts across paid search, paid social, affiliate, SEO, and LLMs to build an efficient, profitable acquisition engine across all three brands. The company emphasizes a culture of GRIT (Goals, Results, Innovation, Team) and supports a flexible work model called Scribd Flex, which balances individual flexibility with community connection, requiring occasional in-person attendance.
Requirements
- 6+ years of experience running performance marketing channels, managing meaningful paid budgets in-house at a B2C company.
- 2+ years of direct people management experience.
- Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate.
- Working knowledge of SEO and LLM visibility.
- Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality.
- Experience owning or evaluating marketing technology, such as ad management, SEO monitoring, or attribution tooling.
- Analytical mindset with the ability to interpret and apply data insights.
- Comfortable using AI tools in everyday marketing work, from testing and reporting to creative production.
- Solid understanding of creative best practices, with experience collaborating between marketing buying and creative teams.
- Excellent communication and collaboration skills, comfortable working across a multi-brand portfolio.
- Customer-obsessed mindset.
Nice To Haves
- Experience with Media Mix Modeling (MMM) is a plus.
Responsibilities
- Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search, setting that strategy in alignment with product and brand marketers.
- Allocate budget across performance channels to drive growth.
- Manage and develop the team of channel owners, fostering a culture of learning and performance.
- Lead attribution and reporting across paid and organic channels, using data-driven insights to reallocate spend and optimize return on investment continuously.
- Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
- Work with creative to produce assets that drive strong engagement and conversion.
- Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured.
Benefits
- Scribd Flex (flexible work model)
- Comprehensive health, dental, and vision coverage
- Mental health support and disability coverage
- Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
- Paid parental leave and family support benefits
- Retirement matching and employee equity
- Learning and development programs and professional growth opportunities
- Wellness and home office stipends
- Complimentary access to the Scribd, Inc. suite of products
- Enterprise access to leading AI tools
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
