Senior Manager, Performance Media

Choice Hotels • North Bethesda, MD

4d • $121,000 - $142,000 • Onsite

About The Position

The Senior Manager, Performance Media leads paid digital acquisition efforts for Choice Hotels International, managing channels such as Paid Search, Paid Social, Affiliate Marketing, and Programmatic Display & Video. This role supports direct bookings and franchisee growth through strategic media execution and optimization. The position oversees a team of two managers and collaborates cross-functionally with internal teams, agencies, and technology partners. The ideal candidate is a data-driven leader with strong analytical and mentoring capabilities, ready to scale performance marketing in a fast-paced environment. #LI-Onsite

Requirements

• Minimum 6 years of experience in performance media, preferably in an agency setting.
• At least 2 years of team leadership or management experience.
• Proven experience managing large-scale budgets and agency partnerships.
• Proficiency in Microsoft Office Suite.
• Hands-on experience with ad tech platforms (e.g., Adobe Analytics, Google Marketing Platform, Flashtalking).
• Direct platform experience with Google Ads, Meta Ads Manager, DV360, The Trade Desk.
• Familiarity with incrementality testing, attribution modeling, and performance measurement frameworks.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Collaborative mindset and ability to thrive in a matrixed organization.
• Entrepreneurial spirit and adaptability.
• Bachelor’s degree in Marketing, Business, or related field or equivalent combination of education and work experience.

Nice To Haves

• Relevant certifications (e.g., Google Ads, Meta Blueprint, PMP) preferred.

Responsibilities

• Lead and optimize paid media campaigns across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, and Affiliate Marketing.
• Partner with the Director, Performance Media to develop strategies that drive direct bookings and franchisee success.
• Manage agency relationships to ensure effective campaign execution, reporting, and insights.
• Oversee media investment, budget allocation, and forecasting to identify growth opportunities.
• Champion test-and-learn initiatives and integrate emerging trends and capabilities.
• Deliver performance reports and insights to internal stakeholders.
• Mentor junior team members and foster a culture of innovation and accountability.
• Ensure financial accuracy in media billing and collaborate with finance teams.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees