Analyst, Performance Media

Publicis Groupe•Birmingham, MI

About The Position

The Analyst, Performance Media position uses paid media knowledge and expertise to provide actionable insights and recommendations. You'll help to develop innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of paid search and paid social programs. Our team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. The ideal candidate requires strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage search and social media in the decision path.

Requirements

1+ year of experience in paid search and/or paid social campaign development/management/optimization with the use of leading search platforms (e.g. Google Ads, Amazon Ads, etc.), and social media platforms (e.g. Facebook and Twitter Ads platforms, or 3rd Party API technology)
Strong analytical thinking and mathematical skills and an ability to manage data
Understanding of Search PPC and digital display advertising
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong organizational and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Responsibilities

Help drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of digital media campaigns
Assist with optimizing, implementing, and analyzing paid search and social marketing activities
Support execution of customer, media, brand, and market research that produce unique insights and opportunities
Monitor and maintain campaign budgets, pacing, and bid adjustments
Partner with team management in driving strategic search and social expertise within the team
Report on key metrics for campaign effectiveness and develop key findings for optimization
Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
Foster strong relationships with internal teams and client groups
Timely delivery of all work
Stay informed on paid search and paid social industry trends, new tools, and ad formats
Successful completion of training programs and requisite certifications