Performance Media Manager

Roku • Austin, TX

21h • Hybrid

About The Position

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team Roku’s Media Distribution team drives performance across the Roku ecosystem—on and off platform—by leveraging data-driven insights and backend infrastructure expertise. We demonstrate operational excellence by translating cross-functional narratives into clear, actionable strategies, and we maintain a continuous feedback loop that keeps budget stakeholders informed and empowered to shape future initiatives. The Media Distribution team sits within the Consumer Marketing Organization (CMO), who is responsible for leading the growth of Roku’s owned and operated services through strategic marketing campaigns that tell compelling stories about the Roku experience and its offerings. This is a fast-paced, collaborative environment where your work has a real impact on the Roku business. About the role The Performance Media Manager is on Media Distribution’s Performance team and is responsible for leading the development of comprehensive media strategies that specialize in driving streaming hours, subscriptions, and engagement by effectively & efficiently leveraging owned-and-operated media. This role will work across multiple teams and must be comfortable using data to develop the most effective media plans.

Requirements

• In-depth understanding of the Streaming TV landscape
• Experience working on omnichannel campaigns in entertainment or streaming TV is strongly preferred
• Comfortable working with ambiguity
• Media planning experience preferred
• Ability to extract actionable insights from data analysis and translate them into tasks for both marketing and technical stakeholders
• Able to translate business goals and synthesize them into an effective high-level campaign strategy
• Experience in making data-driven marketing decisions to improve and optimize campaigns
• Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment
• Ability to work collaboratively and cross-functionally in a fast-paced, ever-changing environment
• Strong judgment and attention to detail with an understanding of marketing & advertising ethics, including but not limited to privacy laws and working in a cookie-less world
• Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
• Ability to operate and thrive under tight timelines and the ability to pivot with ease
• Must have strong strategic, analytical, and interpersonal communication skills
• Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms

Nice To Haves

• Experience developing content engagement campaigns at a media, streaming, or subscription serviceis a plus

Responsibilities

• Develop and execute successful performance marketing strategies on a Roku device to effectively and efficiently drive KPI performance for internal marketing areas that the Consumer Marketing Organization supports
• Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions
• Partner cross-functionally with analytics to provide consistent and actionable performance analysis, reporting, and insights that feed back into the overall media strategy
• Be the POC with the product, marketing clients, analytics, and engineering teams on all media capabilities and measurement projects
• Utilize analytics and platform tools to track and optimize KPIs
• Reports performance to Marketing teams, other stakeholders, and Senior leadership
• Have a keen understanding of Roku’s ad products and campaign execution capabilities
• Ensure all campaigns are being captured correctly in our internal reporting tools

Benefits

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
• Our comprehensive benefits include global access to mental health and financial wellness support and resources.
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed