Media Performance Analyst

Great HealthWorks, Inc.•Fort Lauderdale, FL

4h•Onsite

About The Position

Media Performance Analyst will turn data into smarter advertising decisions. You’ll analyze campaign performance, uncover insights, and help improve ROI across traditional and digital media. The Media Performance Analyst is analytical, detail-oriented, and passionate about data-driven marketing. Media buying experience is a plus but not required. This is an in-office role for local candidates; relocation is not provided.

Requirements

Bachelor’s degree in marketing, Advertising, Business, or a related field.
2–5 years of experience in media, analytics, or marketing support roles.
Strong analytical and quantitative skills; confident working with data, numbers, and performance metrics.
Proficient in Microsoft Excel (including pivot tables, Power Query, and macros/VBA).
Comfortable using tools such as Google Analytics, Tableau, Power BI, or similar data visualization platforms.
Experience in media analytics and reporting; cross-platform campaign experience is a plus.
Familiarity with CTV, digital media buying, or omni-channel strategy preferred.
Understanding of AI tools for media optimization, including Multi-Touch Attribution (MTA) or Marketing Mix Modeling (MMM), is a plus.

Nice To Haves

Media buying experience
Experience in media analytics and reporting; cross-platform campaign experience is a plus.
Familiarity with CTV, digital media buying, or omni-channel strategy preferred.
Understanding of AI tools for media optimization, including Multi-Touch Attribution (MTA) or Marketing Mix Modeling (MMM), is a plus.

Responsibilities

Media Performance Analyst will use audience research and segmentation insights to help shape omni-channel media strategies, spanning linear, CTV, and digital platforms.
Monitor budgets and pacing, making sure campaigns stay on track and deliver strong results for the investment.
Media Performance Analyst will keep media schedules up to date and assist with testing out new channels and creative formats.
Dive into performance data to track ROI and support attribution analysis—helping the team understand what’s driving results.
Build clean, actionable reports and dashboards that translate data into insights for both internal teams and leadership.
Media Performance Analyst will support reconciliation of media buys, checking that invoices match what was purchased and ensuring everything aligns with budgets.
Collaborate closely with media buyers, creative, and finance to keep campaigns running smoothly and efficiently.
Media Performance Analyst will coordinate with media partners and internal stakeholders to make sure goals, timelines, and deliverables are aligned.

Benefits

Amazing opportunities for career progression
Dynamic, fun, entrepreneurial and diverse culture
Medical (Choice Plus or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision, and Ancillary options
Health and wellness are a top priority – committed to self-care
401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
2 Company-Wide Breaks, Summer & Winter
Generous Paid Time Off and Paid Holidays
Volunteer Time
Employer Paid Life Insurance, Short-Term Disability, Long-Term Disability,
Health Savings Account (company contributes $65 monthly)
Employee Assistance Program
Business casual atmosphere – jeans and sneakers are okay by us