Media Performance Specialist
About The Position
For our Lakewood office we are searching for an Media Performance Specialist, mainly focused on results over activity—using data, testing, and continuous optimization to ensure marketing investments drive qualified demand, improve conversion, and support sustained systemwide growth operating within Fortidia US’s redesigned marketing organization. The Media Performance Specialist is a hands-on, performance-driven role responsible for planning, executing, optimizing, and reporting on paid media and performance marketing initiatives across Fortidia US brands. This role sits at the core of Fortidia US’s demand generation engine and is directly accountable for delivering measurable, ROI-positive outcomes that support franchise-level revenue growth. The Media Performance Specialist will report to the National Marketing Manager.
Requirements
- 4–7 years of hands-on experience in performance marketing or paid media management
- Proven experience managing paid search, paid social, and digital advertising platforms
- Strong analytical skills with the ability to translate data into actionable insights
- Experience optimizing campaigns against ROI and revenue-based metrics
- Comfort operating in a fast-paced, performance-driven environment
Nice To Haves
- Experience supporting multi-location or franchise businesses is a plus
Responsibilities
- Paid Media Strategy & Execution Execute and optimize paid media campaigns across search, social, display, and other performance-driven channels
- Translate national marketing priorities into channel-level execution plans
- Ensure campaigns are aligned to brand standards, messaging frameworks, and growth objectives
- Partner with external agencies or vendors as needed to extend execution capacity
- Performance Optimization & ROI Management Continuously monitor, analyze, and optimize campaign performance to improve efficiency and results
- Own key performance indicators including cost per lead, cost per acquisition, conversion rates, and ROI
- Conduct A/B testing and experimentation to improve creative, targeting, and channel mix
- Recommend budget reallocations based on performance insights
- Franchise-Level Demand Support Support local franchise locations with scalable, revenue-producing demand programs
- Ensure paid media strategies support both national campaigns and local market visibility
- Collaborate with Field Marketing to align national performance programs with local execution
- Reporting, Insights & Accountability Maintain clear, accurate reporting on paid media performance
- Deliver actionable insights and recommendations to the National Marketing Manager
- Contribute to executive-level dashboards and performance reviews
- Ensure performance measurement aligns with Fortidia US attribution and reporting standards
- Partner & Platform Collaboration Work closely with internal stakeholders, platform providers, and external partners
- Ensure vendors and partners meet performance, cost, and quality expectations
- Stay current on platform changes, best practices, and emerging performance marketing trends
Benefits
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- A vibrant international environment in a continuously growing company.
- Extensive training and development opportunities within the group, including an E-learning platform
- A multicultural organizational structure and team.
- Hybrid working policy (60/40), along with flexible start times and ½ day Fridays during the Summer & Winter months!
- Annual base salary in the $80k - $100k range based on experience
- Team and individual performance-based bonus up to 20% of your annual salary.
- Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program
- Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member.
- Flexible work from home options available.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
