Strategist – Media Performance

General Motors • Warren, MI

3d • Remote

About The Position

As a Strategist in MAS, you will assist in driving media performance insights across GM’s marketing ecosystem. You will work closely with MSI, Media, CRM, and Brand teams to support measurement frameworks, analyze cross-channel performance, and help deliver actionable insights that inform campaign strategy and investment decisions. This role is ideal for someone with strong analytical skills, curiosity, and a desire to learn media strategy and measurement in a collaborative environment.

Requirements

• Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field.
• 3-5 years in media analytics, marketing, or related fields.
• Familiarity with media analytics platforms (Adobe Analytics, Google Analytics) and basic understanding of ad tech or MarTech.
• Basic knowledge of SQL for querying and managing databases effectively.
• Basic proficiency in Excel and/or data visualization tools (Power BI experience is a plus).
• Strong communication skills to explain data insights clearly to non-technical audiences.
• A curious and detail-oriented mindset with a willingness to learn new tools and methodologies.

Nice To Haves

• Exposure to creative measurement or brand equity analysis.
• Interest in media strategy within the auto industry or large consumer brands.
• Familiarity with Python or cloud platforms (Azure, Databricks) is a plus but not required.

Responsibilities

• Media Performance Analysis: Assist in gathering and analyzing media data to identify performance trends and optimization opportunities across channels such as Display, Search, Social, and Video.
• Measurement Support: Help maintain and apply methodologies for media measurement, ensuring data integrity and proper tagging standards.
• Cross-Team Collaboration: Work with MSI, GMR, EDAI, and GMIT teams to incorporate media insights into campaign reporting and dashboards.
• Campaign Reporting: Prepare monthly and ad hoc reports on media KPIs and funnel performance. Summarize findings into clear, actionable insights for internal teams.
• Creative & Equity Insights: Support the integration of creative taxonomy and brand metrics into reporting and storytelling.
• Presentation Development: Assist in creating presentations and dashboards that communicate insights effectively to stakeholders.

Benefits

• GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees