Performance Media Manager

Roku • Austin, TX

2d • Hybrid

About The Position

The Performance Media Manager is on Media Distribution’s Performance team and is responsible for leading the development of comprehensive media strategies that specialize in driving streaming hours, subscriptions, and engagement by effectively & efficiently leveraging owned-and-operated media. This role will work across multiple teams and must be comfortable using data to develop the most effective media plans.

Requirements

• In-depth understanding of the Streaming TV landscape
• Comfortable working with ambiguity
• Media planning experience preferred
• Ability to extract actionable insights from data analysis and translate them into tasks for both marketing and technical stakeholders
• Able to translate business goals and synthesize them into an effective high-level campaign strategy
• Experience in making data-driven marketing decisions to improve and optimize campaigns
• Excellent troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a dynamic and rapidly evolving environment
• Ability to work collaboratively and cross-functionally in a fast-paced, ever-changing environment
• Strong judgment and attention to detail with an understanding of marketing & advertising ethics, including but not limited to privacy laws and working in a cookie-less world
• Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
• Ability to operate and thrive under tight timelines and the ability to pivot with ease
• Must have strong strategic, analytical, and interpersonal communication skills
• Familiar with Tableau, Looker, Google Analytics, and other similar analytics platforms

Nice To Haves

• Experience working on omnichannel campaigns in entertainment or streaming TV is strongly preferred
• Experience developing content engagement campaigns at a media, streaming, or subscription serviceis a plus

Responsibilities

• Develop and execute successful performance marketing strategies on a Roku device to effectively and efficiently drive KPI performance for internal marketing areas that the Consumer Marketing Organization supports
• Liaise with key stakeholders on the marketing, creative, product, and analytics teams to implement best practices using performance marketing results to inform decisions
• Partner cross-functionally with analytics to provide consistent and actionable performance analysis, reporting, and insights that feed back into the overall media strategy
• Be the POC with the product, marketing clients, analytics, and engineering teams on all media capabilities and measurement projects
• Utilize analytics and platform tools to track and optimize KPIs
• Reports performance to Marketing teams, other stakeholders, and Senior leadership
• Have a keen understanding of Roku’s ad products and campaign execution capabilities
• Ensure all campaigns are being captured correctly in our internal reporting tools

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed