Performance Media Specialist

Pansophic Learning

4d•$65,000 - $75,000•Remote

About The Position

The Performance Media Specialist is a mid-level individual contributor responsible for executing, optimizing, and maintaining full-funnel paid search and paid social campaigns. This role directly supports ACCEL Schools, ELAs, and CapEd by developing and managing campaigns that drive qualified interest, family engagement, and enrollment readiness. The Specialist ensures campaigns meet brand, compliance, and local-market standards; remain accurately tracked; and achieve strict performance goals across multiple geographic regions. This role requires strong analytical fluency, platform expertise, and the ability to translate strategic objectives into practical, high-quality execution.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or an equivalent field.
3–5 years of hands-on experience managing paid search and paid social campaigns.
Strong analytical capability with the ability to turn data into actionable insights.
Experience working with agencies, vendors, or multi-location organizations with complex operational requirements.
Demonstrated understanding of auction dynamics, platform automation, audience targeting, and creative–audience interaction effects.
High proficiency in communication, organization, prioritization, and cross-functional collaboration.

Nice To Haves

Experience with TikTok Ads, YouTube/CTV, programmatic platforms, and short-form creative direction.
Familiarity with GA4, Looker, Power BI, Tableau, Data Studio, or similar analytical environments.
CRM experience, including Salesforce, HubSpot, or Braze, as well as familiarity with enrollment pipelines and downstream lead behavior.
Background in education marketing, multi-location operations, early childhood programs, or mission-driven organizations.
Exposure to AI-assisted optimization, MMM/MTA, incrementality testing, and advanced experimentation frameworks.

Responsibilities

Build, manage, and optimize paid search and paid social campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms, ensuring alignment to funnel goals across all three business units.
Develop keyword taxonomies, responsive search ads, audience segmentation strategies, creative variations, and structured testing roadmaps grounded in hypothesis-based experimentation.
Own pacing, budget monitoring, bid strategies, campaign governance, quality assurance, and issue resolution, ensuring campaigns remain efficient and fully compliant with internal standards.
Tailor messaging frameworks, creative briefs, and audience-specific approaches to the distinct needs of ACCEL Schools, ELAs, and CapEd, incorporating local nuance and community identity where relevant.
Maintain exceptional tracking hygiene across UTMs, naming conventions, pixel configurations, event mappings, and CRM integrations to ensure clear attribution and accurate performance insights.
Partner with Analytics to validate reporting, enhance data quality, contribute to dashboards, and identify meaningful performance trends across multiple geographic markets.
Develop structured insight summaries using the “what happened, why, and what’s next” communication model, supporting strategic decisions at the business-unit and organizational level.
Work closely with Enrollment and CRM teams to monitor lead quality, assess funnel health, and identify gaps or opportunities across all enrollment pathways.
Support seasonal planning, scenario modeling, and yield analysis to guide budget adjustments across enrollment cycles and statewide demand fluctuations.
Maintain strict adherence to privacy, brand safety, and suitability standards across all platforms.
Contribute to process documentation, SOP enhancement, and broader system improvements to help scale multi-unit execution more efficiently.
Other duties as assigned.