Senior Manager, Patient Engagement, Oncology

Flourish Research•Los Angeles, CA

5d•Hybrid

About The Position

Flourish Research is building a dedicated oncology recruitment marketing function and is hiring a Marketing Manager to own it end to end, reporting directly to the VP, Patient Engagement and Marketing. This role leads all oncology-specific patient recruitment marketing across two dedicated oncology sites (Valkyrie Los Angeles and Valkyrie Denver) and general medicine sites adding oncology as a new therapeutic area (starting with Ravenswood, Gainesville, and Walnut Creek). Each site starts from a different baseline — LA runs on an established referring-oncologist network with no existing digital, testimonial, or community infrastructure; Denver is building that same physician network; and the Gen Med sites already run generic pre-launch digital ads and database building that need oncology-specific targeting layered on top. The Marketing Manager is responsible for closing the specific gap at each site while building toward one organization-wide standard: an identified, eligible patient enrolled within approximately 10 days.

Requirements

Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field.
5-6 years of experience in healthcare marketing, patient recruitment, or clinical trial marketing.
Background in direct-response marketing — ideally applied to oncology patient engagement — with a strong grasp of performance-driven campaign strategy brand awareness, and community development.
Experience with oncology or other complex therapeutic area recruitment is required.
Working familiarity with the clinical trial regulatory environment, including IRB review and consent processes for patient-facing materials.
Hands-on experience with CRM platforms (Salesforce preferred), digital/paid media, offline media, community engagement/awareness, Advocacy groups, and testimonial or patient-story content production.
Strong stakeholder management skills, with the ability to work effectively with physicians, site leadership, and executive stakeholders.
Data-driven approach to marketing, with experience defining and tracking KPIs across multiple sites or programs.
Excellent written and verbal communication skills.
Willingness to travel regularly to Valkyrie LA, Valkyrie Denver, and the Gen Med add-on sites.

Responsibilities

Own execution of Flourish Research's oncology awareness and recruitment marketing plan for the Flourish sites.
Develop and run the patient testimonial program end to end: sourcing, testimonial-specific consent, IRB/sponsor review coordination, production, and multi-channel distribution.
Lead cancer-specific community-building efforts, including tumor-type-specific partnerships with advocacy organizations, survivorship programs, and infusion centers.
Own the oncology database and CRM strategy in Salesforce — tagging by tumor type, source channel, and eligibility recency, and resolving how Salesforce and EMR data work together.
Manage active digital patient identification campaigns for Valkyrie LA's live studies, including paid social, search, retargeting, and online pre-screen intake.
Partner with the Gen Med add-on sites to build oncology patient rosters from existing records, introduce cancer-specific intake and health-questionnaire questions, and layer oncology targeting onto each site's already-running generic digital ads.
Define and report on KPIs across both pre-award (community touchpoints, database growth, testimonial engagement) and post-award (cost per qualified lead, conversion rates, time from identified patient to enrollment).
Coordinate cross-functionally with site leadership and physician champions, vendor management, marketing technology, and legal/compliance/IRB stakeholders.
Manage agency and vendor relationships supporting oncology recruitment marketing execution.