Senior Manager, Partnerships Activation
About The Position
The Senior Manager, Partnerships Activation will be responsible for leading the day-to-day management, execution, and growth of Boston Legacy FC’s corporate partnership portfolio. This role is focused on delivering best-in-class partner experiences, ensuring contractual fulfillment, and building long-term, value-driven relationships with club partners. This position will report directly to the Director of Partnerships & Activation and work closely with internal departments to bring partnership concepts to life across matchdays, content, community, and brand campaigns. This is an ideal opportunity for a strategic, detail-oriented operator who thrives in a fast-paced, high-growth sports environment.
Requirements
- 5–8 years of experience in sports partnerships, brand marketing, agency, or related fields (NWSL/Soccer/Football experience is a plus).
- Proven experience managing and activating corporate partnerships or sponsorships.
- Strong project management skills with the ability to manage multiple partners and timelines simultaneously.
- Excellent communication and relationship-building skills.
- Experience working cross-functionally in a fast-paced environment.
- Analytical mindset with experience in reporting and performance measurement.
- Familiarity with platforms such as Zoomph, ReloMetrics, SponsorUnited, or similar tools preferred.
Nice To Haves
- NWSL/Soccer/Football experience is a plus.
Responsibilities
- Serve as the primary day-to-day contact for a portfolio of club partners, ensuring strong communication, responsiveness, and relationship management.
- Lead partner onboarding, including timelines, deliverables, and internal alignment.
- Maintain a deep understanding of each partner’s objectives, ensuring activations align with business goals and KPIs.
- Develop and execute integrated partnership activation plans across matchdays, digital, social, content, and community initiatives.
- Lead matchday execution, including hospitality, fan fest activations, signage, PA reads, LED integrations, and on-field moments.
- Collaborate with partners to ideate creative campaigns that enhance brand storytelling and fan engagement.
- Own and track all contractual deliverables, ensuring accurate and timely execution of partner assets.
- Work closely with internal teams (marketing, creative, operations, ticketing) to deliver seamless activations.
- Manage activation budgets and partner allocation banks where applicable.
- Lead partnership reporting processes, delivering post-match, mid-season, and end-of-season recaps.
- Utilize platforms such as Zoomph, ReloMetrics, and SponsorUnited to measure performance and provide actionable insights.
- Develop compelling reports that demonstrate ROI and inform future strategy.
- Partner with internal departments to ensure alignment between partnership commitments and operational capabilities.
- Collaborate with the sales team to support renewals and upsell opportunities through strong performance and relationship building.
- Participate in internal planning sessions to identify new activation opportunities tied to campaigns, theme nights, and community initiatives.
Benefits
- Hybrid schedule; in-office required 3 days per week.
- Weekend and evening availability required for matchdays, events, and partner activations.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
