Senior Activation Manager

Adelphi Group • New York, NY

2d • $85,000 - $95,000 • Hybrid

About The Position

ArtBot (part of Critical Mass) is seeking a Senior Creative Engineer to join their fast-growing Creative Activation team. This role offers the opportunity to work at the forefront of creative technology, dynamic advertising, and scalable creative activation. The team collaborates across global brands, emerging platforms, and evolving technologies, shaping the future of personalized advertising and creative automation. The ideal candidate is highly organized, technically curious, and excited by the evolving landscape of creative technology, automation, and AI-assisted workflows. The Creative Activation team is central to campaign execution, creative technology, and operational excellence at ArtBot, responsible for activating and scaling dynamic creative campaigns across multiple digital platforms with accuracy, efficiency, and performance in mind.

Requirements

• 3+ years’ experience in activation, ad operations, campaign management, creative operations, or marketing technology.
• Strong understanding of the digital advertising ecosystem, including programmatic, social, and video platforms.
• Experience within DCO alongside creative management platforms, ad servers, or DSPs.
• Strong organizational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Comfortable working with structured data, campaign feeds, and large-scale creative variations.
• Excellent troubleshooting and problem-solving skills.
• Strong attention to detail and commitment to operational excellence.
• Experience mentoring or supporting junior team members.
• Confident communication skills across both technical and non-technical audiences.
• Curiosity around automation, emerging technologies, and AI-assisted workflows.

Nice To Haves

• Knowledge of HTML5, CSS, and JavaScript.
• Experience with APIs, feed-based workflows, or workflow automation tools.
• Familiarity with creative production pipelines and scalable content operations.
• Experience working across display, OLV, CTV, retail media, or commerce media channels.
• Understanding of audience segmentation, tagging, and personalization frameworks.
• Experience collaborating with product, engineering, or platform development teams.
• Familiarity with experimentation methodologies and creative performance optimization.

Responsibilities

• Lead the activation and delivery of dynamic creative campaigns across display, video, social, CTV, retail media, and emerging channels.
• Configure and manage campaign setups across various ad servers, social channels, creative management platforms, and proprietary systems.
• Manage large-scale creative variations, data feeds, and audience-driven messaging frameworks.
• Ensure campaigns are delivered accurately, efficiently, and to a consistently high standard.
• Identify opportunities to improve operational workflows through automation and scalable processes.
• Support the development and implementation of workflow optimization initiatives.
• Collaborate with product and development teams to improve activation tools, templates, and systems.
• Contribute to the adoption of AI-assisted workflows and emerging creative technologies.
• Maintain a strong “right first time” approach to campaign activation and QA.
• Troubleshoot technical issues across creative builds, feeds, platforms, and campaign delivery environments.
• Develop and maintain activation documentation, processes, and best practices.
• Mentor and support junior team members.
• Foster a collaborative, solutions-focused team culture.
• Work cross-functionally with accounts, strategy, analytics, creative, and development teams to deliver integrated campaign solutions.
• Act as a trusted technical and operational lead for key clients and internal stakeholders.
• Communicate complex technical concepts clearly to both technical and non-technical audiences.
• Support ongoing innovation, experimentation, and performance optimization initiatives.

Benefits

• Opportunity to work at the forefront of creative technology, dynamic advertising and scalable creative activation.
• Collaborative and forward-thinking team environment.
• Work across global brands, emerging platforms and evolving technologies.
• Shape the future of personalised advertising and creative automation.
• Environment where talented people can grow, experiment and make meaningful impact.
• Equal employment opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed