Senior Manager, Partnership Strategy | Legends Global Partnerships

ASM Global•Frisco, TX

1d•Remote

About The Position

The Senior Manager of Partnership Strategy will be responsible for developing and executing strategic partnership process that drive significant revenue growth for key clients of Legends Global Partnerships in the NFL and U.S. Professional Sports. This individual will oversee strategic planning and go-to-market efforts, and play a critical role in securing transformational, multi-year corporate partnerships on behalf of these clients. This individual will support business intelligence, category research, creative asset ideation, and the development of sales materials—including custom pitch presentations and research briefs—with the goal of securing large-scale, multi-year partnerships with brands seeking to maximize their engagement with high-profile sports and entertainment platforms. This position will collaborate closely with senior executives, sales leadership, marketing, analytics, and other cross-functional stakeholders to develop industry-leading partnership programs that align with organizational objectives and client business goals.

Requirements

Proven track record in successfully working with and navigating internal and external stakeholders in a sports, entertainment, or business-related environment.
Creativity to develop strategic and purpose-driven solutions.
Experience creating sales pitches, decks, or similar materials.
Professionalism and strong interpersonal skills with the ability to effectively communicate and collaborate with sales executives, clients and senior leadership.
Excellent presentation, communication, time management and interpersonal skills.
Capacity to work in partnership with the sales team to meet challenging sales objectives in a high profile, competitive marketplace.
Self-starter with ability to network and create relationships while working efficiently in a fast-paced sales environment.
Self-motivated with entrepreneurial spirit and attention to detail.
Skilled across macOS, Microsoft Office, CRM platforms, and various creative and web-based software.
Ability to develop strong peer-level relationships and work in a team environment and contribute to the general success of Legends across all facets, including positively representing Legends among all potential and existing clients.
Self-motivated with entrepreneurial spirit and attention to detail.
Willingness to travel and work across multiple time zones as needed.
Possess an optimistic team attitude and competitive desire to be the best.
Degree in Business, Management, Sales, Marketing, or similar discipline required.
6+ years of partnership and/or marketing industry experience.

Responsibilities

Lead the development of comprehensive go-to-market partnership sales strategies designed to maximize revenue across all partnership categories and major assets.
Collaborate with sales leadership to identify, prioritize, and cultivate high-value partnership opportunities capable of generating substantial, long-term revenue.
Serve as a strategic leader throughout complex partnership sales cycles, developing tailored solutions that align with prospective partners' marketing, business, and brand objectives.
Drive the creation of innovative, integrated partnership platforms that leverage physical, digital, experiential, content, hospitality, and emerging media assets.
Develop and communicate compelling go-to-market narratives supported by data, insights, and market intelligence.
Coordinate and execute client and prospect pitch meetings, event hosting, gifting and other engagements.
Lead industry, category, competitive, and consumer research initiatives to identify market opportunities, business trends, and partnership growth strategies.
Provide executive-level insights and recommendations regarding sponsorship trends, valuation opportunities, category developments, and emerging partnership models.
Partner with Legends Insights and analytics teams to establish data-driven partnership strategies and measurable value propositions.
Maintain a deep understanding of the evolving sports, entertainment, media, and marketing landscape.
Oversee the development of best-in-class sales materials, executive presentations, proposals, and partnership narratives.
Ensure strategic consistency and quality across all proposal development efforts.
Participate in and lead high-stakes client meetings, pitches, workshops, and negotiations alongside sales leadership.
Serve as a subject matter expert during partnership discussions with senior client stakeholders and executive decision-makers.