Senior Manager, Paid Search

AEG Worldwide • Los Angeles, CA

1d • Onsite

About The Position

AXS is seeking a Senior Manager, Paid Search, to join their team in Los Angeles, CA. This role will manage a $2-5M annual search budget across thousands of campaigns, utilizing expertise in Google Ads, Search Ads 360, and advanced bid/keyword management strategies. Reporting to the Director of Paid Marketing, this individual will be key in driving daily optimizations and strategic initiatives to maximize ROI and scale digital marketing efforts, specifically in paid search.

Requirements

• BA/BS Degree (4-year) in Marketing, Economics, Math, Finance, or related fields
• 4- 6 years of hands-on paid search marketing experience, managing annual budgets exceeding $2M, with ultimate accountability for measurable ROI.
• Proven track record of quickly diagnosing performance issues and adjusting tactics in real time.
• Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives.
• Advanced understanding of paid search fundamentals including bidding strategies, keyword targeting, and ad copy optimization.
• Ability to analyze complex datasets, draw actionable insights, and develop performance dashboards.
• Proficiency in tracking key metrics and making data-driven optimization decisions.
• Proficiency in leveraging automation tools and MarTech solutions to streamline campaign setup, optimization, and reporting.
• Meticulous approach to setting up campaigns, managing budgets, and ensuring consistent campaign performance.
• Understanding of media planning principles and core marketing concepts.
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a fast-paced environment.
• Demonstrated expertise in handling thousands of simultaneous campaigns at scale.
• Advanced proficiency with Google Ads and Search Ads 360.
• Proficiency with web analytics/BI tools such as Adobe Analytics, Google Analytics and Looker.
• SQL proficiency a plus.
• Proven success with A/B test design and optimization.
• Willingness to experiment with new tactics, test, and refine strategies based on data insights.

Responsibilities

• Manage real-time bid strategies to achieve target CPC and ROI across campaigns.
• Apply a mix of automated rules and manual adjustments to maintain budget alignment and performance goals.
• Analyze keyword performance and continuously refine ad copy to improve CTR and conversion rates.
• Test messaging variations and identify new optimization opportunities.
• Lead campaign setup and launch efforts, ensuring alignment with targeting strategies, device optimization, ad extensions, and scheduling parameters.
• Develop templates and repeatable processes for large-scale campaign deployments.
• Collaborate with MarTech to implement automation and improve speed to launch.
• Monitor performance KPIs, adjust campaign strategy based on insights, and regularly assess campaign health.
• Build and refine performance dashboards to surface real-time campaign insights and inform strategic decisions.
• Prepare campaign reports highlighting key trends, wins, and areas for improvement.
• Analyze performance data to drive actionable next steps.
• Develop and manage A/B testing plans to optimize ad copy, bidding strategies, and keyword targeting across high-volume campaigns.
• Partner with the Director of Paid Marketing to align operational efforts with broader marketing objectives.
• Identify opportunities for process improvements and automation.
• Stay current on paid search trends and best practices, incorporating new tactics to enhance overall campaign performance.

Benefits

• medical, dental and vision insurance
• paid holidays
• vacation and sick time
• company paid basic life insurance
• voluntary life insurance
• parental leave
• 401k Plan (with a current employer match of 3%)
• flexible spending and health savings account options
• wellness offerings
• Opportunities for learning and leveling up through training and education reimbursement.
• Access to meaningful volunteer opportunities and community engagement programs to make a positive impact beyond the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior