Senior Manager, Paid Media

Greater Good Charities•Seattle, WA

5d•Remote

About The Position

Greater Good Charities is a 501(c)(3) global nonprofit organization that works to help people, pets, and the planet by mobilizing in response to need and amplifying the good. To date, we have provided over $1B in aid, expertise, and funding in 121 countries in support of this mission. Position Overview: The Senior Manager, Paid Media joining our team is an enthusiastic, well-organized individual that will help achieve the advertising and fundraising goals of the organization. This candidate is creatively driven, with knowledge of implementing digital ads and analytics. They will report into the Director, Paid Media and work with members across the Growth team.

Requirements

3 to 5 years of relevant experience.
Bachelor’s degree or relevant experience.
Experience buying media and optimizing bids/budgets.
Proficiency with Meta and TikTok Ads Manager.
Proficiency with Google Ads Manager.
Strong copywriting skills with an understanding of donor behavior and motivations
Proficiency in Microsoft Office (specifically Word, Excel and PowerPoint).
Proficiency in reporting platforms, including Google Analytics. Meta Ads, and Google Ads reporting tools.
Commitment to the mission of Greater Good Charities.

Nice To Haves

Experience with programmatic trading desks a plus.
Experience with Asana a plus.
Experience with Hubspot a plus.
Previous experience working in the nonprofit sector preferred.

Responsibilities

Create, manage, bid, and optimize Meta and TikTok ads.
Work with Director, Paid Media and agencies to plan and review programmatic ads.
Work with Director, Paid Media and agencies to plan and review SEM ads.
Monitor ads performance and make recommendations on audiences, copy and marketing angles, and images.
Help create and implement A/B tests.
Work with Director of Marketing Operations to build Hubspot reports/dashboards and validate data to ensure we’re meeting ad KPIs and revenue goals.
Help expand our ads program to other channels to diversify revenue streams, such as CTV, podcast/radio, Reddit ads, etc.
Review and approve copy and ads as needed.
Other duties as assigned.