Paid Media Manager

YPM, Inc. • Irvine, CA

7d • $95,000 - $100,000 • Onsite

About The Position

Key Duties/Responsibilities include but not limited to the following: Build, launch, manage and optimize across multiple paid digital channels / search engine platforms media plans (Google, Bing, etc.) in varying verticals. Develop and maintain strong, key relationships with clients/brands; communicate with clients and respective Google reps on strategic direction of PPC campaign initiatives, identifying key findings and recommendations. Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI, and goals. Actively test and analyze keywords, bid management, ad copy, & landing pages. Adjust all campaigns to align with approved client budgets (monthly and annually). Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting. Conduct regular competitor research to analyze and gather insights that can improve assigned campaigns and conversion flows. Keep abreast of search engine and PPC industry trends, developments and best practices. Maintain a consistent weekly work schedule and proper communication protocols with management given the demands of clients dispersed across multiple time zones. QualificationsDesired Skills & Experience: Bachelor’s degree desired or equivalent work experience. 4+ years of recent SEM/PPC campaign management, online marketing or comparable digital experience. Experience working with large scale and complex brand campaigns. Experience managing campaigns via Google Ads Editor (bulk editing) Experience with analytics / tracking tools: Google Analytics (Universal & GA4), SEMRush, Google Tag Manager. Experience with bid management and reporting tools. Strong communication skills with the ability to clearly and effectively articulate thoughts and points across all client & internal management levels. Knowledge of digital marketing buying / best practices (PPC, Display, Creative and Landing Page Optimization, etc.). Experience optimizing landing pages and performing A/B and multivariate testing. Great attention to detail and a commitment to data integrity. Strong ability to multi-task, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment. Ability to work both independently and as part of a team in a professional business environment. Proficient/Advanced computer skills in Microsoft Office Suite (Word, Excel, PowerPoint & Outlook). Bing Ads Accredited Professional (Preferred). Google Search Certified (Preferred). Google Analytics Certified a plus. Moderate Proficiency in Google Tag Manager a plus. Experience with Call tracking integration a plus (i.e. CallRail, Invoca, CallTrackingMetrics) Experience managing 3rd Party Programmatic Display programs (Preferred).

Requirements

• Bachelor’s degree desired or equivalent work experience.
• 4+ years of recent SEM/PPC campaign management, online marketing or comparable digital experience.
• Experience working with large scale and complex brand campaigns.
• Experience managing campaigns via Google Ads Editor (bulk editing)
• Experience with analytics / tracking tools: Google Analytics (Universal & GA4), SEMRush, Google Tag Manager.
• Experience with bid management and reporting tools.
• Strong communication skills with the ability to clearly and effectively articulate thoughts and points across all client & internal management levels.
• Knowledge of digital marketing buying / best practices (PPC, Display, Creative and Landing Page Optimization, etc.).
• Experience optimizing landing pages and performing A/B and multivariate testing.
• Great attention to detail and a commitment to data integrity.
• Strong ability to multi-task, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment.
• Ability to work both independently and as part of a team in a professional business environment.
• Proficient/Advanced computer skills in Microsoft Office Suite (Word, Excel, PowerPoint & Outlook).

Nice To Haves

• Bing Ads Accredited Professional (Preferred).
• Google Search Certified (Preferred).
• Google Analytics Certified a plus.
• Moderate Proficiency in Google Tag Manager a plus.
• Experience with Call tracking integration a plus (i.e. CallRail, Invoca, CallTrackingMetrics)
• Experience managing 3rd Party Programmatic Display programs (Preferred).

Responsibilities

• Build, launch, manage and optimize across multiple paid digital channels / search engine platforms media plans (Google, Bing, etc.) in varying verticals.
• Develop and maintain strong, key relationships with clients/brands; communicate with clients and respective Google reps on strategic direction of PPC campaign initiatives, identifying key findings and recommendations.
• Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI, and goals.
• Actively test and analyze keywords, bid management, ad copy, & landing pages.
• Adjust all campaigns to align with approved client budgets (monthly and annually).
• Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting.
• Conduct regular competitor research to analyze and gather insights that can improve assigned campaigns and conversion flows.
• Keep abreast of search engine and PPC industry trends, developments and best practices.
• Maintain a consistent weekly work schedule and proper communication protocols with management given the demands of clients dispersed across multiple time zones.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level