Manager, Paid Media

Caleres • NEW YORK, NY

2d

About The Position

Join our dynamic and thriving footwear company as a Manager, Paid Media- Stuart Weitzman in New York City where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning. What will you be doing? Strategy: Develop and lead digital paid media strategy — across paid social, paid search, affiliate, OTT/CT, etc. — supporting Stuart Weitzman Retail & Outlet sites.Strategize in partnership with Internal Cross-Functional Teams + Executive Leadership and External Media Agency. Identify and implement appropriate channel mix, evolving in real time based on results to maximize effectiveness and efficiencies. Strategize creative planning, championing innovation and best practices. Lead paid media test roadmap priorities including timeline, budget & execution. Budgeting: Build annual, monthly & daily forecast strategy in partnership with Internal Cross-Functional Teams + Executive Leadership and External Media Agency. Manage invoice processing & tracking to ensure all expenses match plan and are within budget. Manage budget shifts where needed based on business results and priorities (incremental opportunities, shifts based on results, etc.) Execution & Reporting: Go-to-Market: Brief, traffic & QA creative/copy assets between brand & agency to activate in market.Always-On Monitoring: Analyze campaign performance metrics, media mix, and audience targeting to align with business objectives and maximize reach, as well as make data-driven recommendations for optimization and improvement. Hindsighting: Synthesize data, craft thoughtful reports, present reporting recaps, and provide actionable strategy recommendations, on a regular basis (annual, quarterly, monthly & weekly). Leadership: Act as key point person, subject matter expert, communicator, and team lead for Paid Media strategy, plans and results both internally (Marketing Team, Executive Leadership, Cross-Functional Partners) and externally (Agency, Key Channel Partners, etc.).

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising or related field
• 7+years’ experience in paid social, search, affiliate planning and/or buying
• Strong analytical skills and attention to detail
• High proficiency in Excel, experience with Analytics tools preferred

Responsibilities

• Develop and lead digital paid media strategy across paid social, paid search, affiliate, OTT/CT, etc.
• Strategize in partnership with Internal Cross-Functional Teams + Executive Leadership and External Media Agency
• Identify and implement appropriate channel mix, evolving in real time based on results to maximize effectiveness and efficiencies
• Strategize creative planning, championing innovation and best practices
• Lead paid media test roadmap priorities including timeline, budget & execution
• Build annual, monthly & daily forecast strategy in partnership with Internal Cross-Functional Teams + Executive Leadership and External Media Agency
• Manage invoice processing & tracking to ensure all expenses match plan and are within budget
• Manage budget shifts where needed based on business results and priorities
• Brief, traffic & QA creative/copy assets between brand & agency to activate in market
• Analyze campaign performance metrics, media mix, and audience targeting to align with business objectives and maximize reach
• Synthesize data, craft thoughtful reports, present reporting recaps, and provide actionable strategy recommendations, on a regular basis (annual, quarterly, monthly & weekly)
• Act as key point person, subject matter expert, communicator, and team lead for Paid Media strategy, plans and results both internally and externally

Benefits

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager