Senior Paid Media Manager

JFrog • Sunnyvale, CA

1d • $160,000 - $170,000 • Hybrid

About The Position

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call “liquid software.” Wouldn't it be amazing if you could join us in our journey? We are looking for a Senior Paid Media Manager to join our global Growth Marketing team. You will serve as the strategic architect of our global paid acquisition engine and act as the functional lead for our Paid Media Specialists, ensuring that our global presence across paid search, paid social, and high-intent marketplaces is cohesive, data-backed, and optimized for a technical buyer’s journey. This is a high-impact, senior-level role for a strategist who can transcend traditional "lead gen" and build a sophisticated presence that reaches developers and security engineers where they research.

Requirements

• Relevant Experience: 10+ years of experience in B2B digital marketing and paid media for technical SaaS products (experience in DevOps, Cybersecurity, or Developer Tools is highly preferred). Bachelor’s degree required.
• Mastery of the Technical Paid Stack: Expert-level, hands-on experience executing and scaling high-budget campaigns across Google Ads, LinkedIn, Reddit and emerging paid channels. You have a proven track record of reaching new prospects across developer and security audiences with precision and credibility.
• Full-Funnel Strategy & Attribution: Proven ability to architect complex, multi-touch journeys that move users from awareness to purchase. You must have a strong understanding of revenue attribution and how paid media influences both PLG and enterprise sales cycles.
• Integrated Search Fluency: An understanding of SEO fundamentals and the ability to collaborate on AEO/GEO strategies to ensure a unified brand presence across traditional and AI-driven search engines.
• Data-Driven Proficiency: Expert-level experience with GA4, Salesforce (SFDC), and Looker Studio. You don't just report on clicks; you understand the "plumbing" of tracking, pixels, and UTM frameworks, with the ability to translate data into actionable pipeline insights for leadership.
• Cross-Functional Global Leadership: Must be a self-motivated, persuasive, and highly organized individual capable of acting in a global context across different markets, cultures and timezones as a strategic consultant to Demand Generation Campaign Managers and providing functional direction to regional and channel specialists.

Nice To Haves

• Deep experience managing and optimizing paid presence on third-party platforms including G2, Gartner Digital Markets, and 6sense (or similar ABM/Intent tools) to capture and convert high-intent accounts.

Responsibilities

• Global Strategic Orchestration: Lead the high-level planning and optimization of digital paid media campaigns across Google, LinkedIn, X, Review Sites, Reddit, emerging LLM-driven channels, and YouTube. You aren't just buying ads; you are designing a global framework for the team to execute.
• Campaign Partnership & Integration: Act as the primary consultant to Demand Generation Campaign Managers to integrate paid media into broader marketing initiatives. You will guide channel strategy, audience architecture, and budget allocation to ensure paid media functions as a strategic growth lever, not a tactical afterthought across every major launch and campaign.
• Integrated Search & Marketplace Strategy: Partner closely with SEO and Content teams to drive brand authority across the modern search landscape, including AEO/GEO. You will lead our paid strategy on high-intent platforms like G2, Gartner, and 6sense to ensure that our paid presence and organic citations work together to make JFrog the dominant, recommended choice in AI-generated and peer-driven research.
• Functional Leadership: Serve as the strategic lead for our regional and channel-specific specialists. You will define global playbooks, campaign hierarchies, naming conventions, and optimization standards to ensure efficiency across all paid efforts.
• Full-Funnel Strategy: Architect a comprehensive, multi-channel journey that provides a seamless user experience from initial brand discovery to purchase. You will design integrated conversion paths that leverage a mix of high-value technical touchpoints to support both self-service adoption and enterprise-led growth. Your goal is to ensure all ad types and channels function as a single, frictionless ecosystem rather than isolated campaigns.
• Data-Driven Influence: Oversee the global tracking and attribution framework (GA4, SFDC, Looker). You will translate complex multi-channel data into a clear narrative of business impact, pipeline velocity, and ROI for leadership.

Benefits

• At JFrog, base salary is only one component of our compensation package.
• This position also includes an equity package of restricted stock units (RSU).
• In addition, JFrog employees are eligible to participate in our Employee Stock Purchase Plan.
• JFrog provides employees comprehensive benefits including medical, dental, vision, retirement, wellness and much more!
• JFrog embraces hybrid work: 3 days in office / 2 days remote.
• JFrog is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status or any other category protected by law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees