Senior Paid Media Manager
About The Position
The Senior Paid Media Manager is a strategic leader who helps SRW | CA client brands in the better-for-you CPG world drive engagement and sales through social, digital and retail media channels. They’re experts in understanding the ins and outs of paid media and translating data into big picture thinking. The Senior Paid Media Manager finds great joy in the words, “optimization” and “insights.” Spotting trends and helping our clients and creative teams capitalize on them comes second nature. They understand the work is better when bolstered by a strong strategy and creative team to propel campaigns to success. They know success is nothing if it’s not properly communicated with reporting. Above all - they can easily translate actual data into words and make our clients understand their paid media plans. At C.A. we’re not looking for perfection, just people that want to commit to us and grow their careers long-term. We are on a mission to build better brands that inspire healthier lifestyles for consumers and their families. If you’re looking for a sign to apply, here it is!
Requirements
- Experience working with CPG brands is mandatory.
- Proven experience managing budgets and media campaigns across paid social, display/search, and/or retail media (expertise in at least one required).
- Ability to manage multiple client projects with strong organization, attention to detail, and excellent communication.
- Curiosity and passion for digital, social, and emerging media platforms.
- Proficiency with organic social channels (Facebook, Instagram, TikTok, Pinterest).
- Working knowledge of Google Analytics, Google Ads, Google Tag Manager, and SEO; certifications are a plus.
- Experience with or ability to learn retail media platforms and DSP environments.
- Strong understanding of digital marketing terminology, data interpretation, and how media drives revenue and business growth.
Nice To Haves
- Experience connecting media impact to broader brand and business outcomes is a plus.
- SEO experience paired with social/digital expertise; retail media experience is especially valuable.
- Hybrid experience across media planning and buying.
- Ability to spot new strategies or growth opportunities within client accounts, including innovation or testing agendas.
- Experience contributing to new business pitches or proposals.
- Experience partnering with analytics or measurement teams to shape reporting narratives or QBRs.
Responsibilities
- Provide thought leadership and lead full-funnel paid social and Search/PMax aligned with brand objectives and omni-channel marketing plans. Responsibilities also include evaluating and recommending other partner direct opportunities.
- Oversee integrated media planning across major social platforms, DSPs, and retail media networks, ensuring alignment with strategy, creative, and analytics teams.
- Implementation and day-to-day management of all Paid Social (including whitelisting and boosting), Search and PMax.
- Manage all aspects of campaign configuration, launch, and ongoing optimization—including strategic setup, budget management, pacing, forecasting, ad trafficking, and vendor handoff.
- Develop and refine audience targeting strategies using first-party, retailer, and third-party data to improve precision and personalization.
- Guide day-to-day activation and optimization across platforms and RMNs to ensure performance meets or exceeds KPIs such as ROAS, CTR, and incremental sales.
- Implement and manage multi-channel paid campaigns across: Social: Facebook, Instagram, TikTok, Pinterest Search and display tactics Partner Direct - varies by client.
- Collaborate with creative and strategy teams to optimize messaging, creative assets, and audience approaches based on platform insights.
- Partner with platform partners and vendors to test new ad formats, targeting capabilities, and innovation opportunities.
- Establish and uphold best practices for creative testing, A/B optimization, and full-funnel measurement across channels.
- Provide performance insights on managed media plans for Paid Search and Social.
- Participate in monthly client reporting calls, internal meetings, and QBRs, translating performance into actionable insights.
- Conduct paid media audits, identify optimization opportunities, and keep teams informed on platform shifts and competitive trends.
Benefits
- PTO and Sick days
- 11 paid company holidays per year
- 1 Floating holiday
- 2 paid volunteer days per year
- 3 months fully paid parental leave (regardless of gender)
- Medical, dental, and vision
- Paid company life insurance
- 401k with company match
- Summer hours (half day Fridays from Memorial Day thru Labor Day)
- Work from home flexibility
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
