Senior Manager, Organic Growth Marketing
About The Position
The Organic Growth Marketing role drives scalable user and revenue growth through data-driven experimentation and cross-functional collaboration. This role leads testing across creative, channels, viral mechanics, and product funnels to identify high-impact opportunities. It owns the overall organic growth strategy, using competitive and funnel insights to expand reach, engagement, and retention across new audiences and channels. Key priorities include optimizing end-to-end product funnels, building engaged player communities, and driving ASO, SEO, and GEO initiatives to maximize discoverability and organic acquisition. Acting as a bridge between Product, Analytics, and Creative, this role establishes a repeatable optimization framework that accelerates acquisition, improves retention, and ensures all growth initiatives align with company goals.
Requirements
- 7+ years of experience in digital or mobile growth marketing, preferably in real-money gaming, fintech, or consumer apps.
- Proven track record of driving conversion, retention, and app rating improvements through strategic campaigns and experimentation.
- Hands-on experience with acquisition channels, app analytics tools, A/B testing platforms, and marketing automation systems.
- Experience building, leading, and scaling high-performing marketing teams, including recruitment, coaching, and career development.
- Strong analytical and data-driven decision-making skills, with experience interpreting complex user and funnel data.
- Expertise in growth marketing, organic acquisition, app store optimization (ASO), and growth exploration.
- Proven leadership and people management skills, including mentoring, developing talent, and fostering a high-performance team culture.
- Strong cross-functional collaboration and project management skills in a fast-paced, high-growth environment.
- Ability to prioritize initiatives, manage multiple projects, and drive measurable impact on core KPIs.
Responsibilities
- Drive revenue growth through referral programs, community-led initiatives, and app store optimization to accelerate organic acquisition and engagement.
- Develop and execute multi-channel growth marketing strategies to drive app installs, user engagement, and deposit conversion (ITD%).
- Analyze user behavior, app ratings, and sentiment trends to identify opportunities for improving the customer journey and maximizing lifetime value.
- Collaborate cross-functionally with Product, Player Advocacy, Analytics, and Creative teams to optimize onboarding, app store performance, and retention campaigns.
- Design and implement experimentation frameworks to continuously improve conversion rates, app ratings, and review sentiment.
- Lead hiring, onboarding, and development of a high-performing growth marketing team, ensuring alignment with KPIs and strategic objectives.
Benefits
- 100% coverage for medical, dental, and vision expenses for both you and your dependents
- 401K matching
- Equity incentives
- Pre-tax benefit options
- Meditation and mental health resources
- Physical fitness coaching and classes
- Family planning assistance
- Health and parenting guidance
- Virtual therapy sessions
- Competitive paid time off (PTO)
- Company holidays
- Free breakfast
- Catered lunches
- Snacks
- Full-size gym with showers
- Commuter benefits
- Insurance
- Team bonding events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
