Senior Manager, Onboard Marketing

Carnival Corporation•Seattle, WA

18h•$110,200 - $148,800•Remote

About The Position

The Senior Manager, Onboard Marketing leads the strategy, governance, and execution of guest-facing communications and marketing initiatives across Holland America Line’s fleet. The role oversees printed and digital communications that enhance the guest experience, strengthen brand consistency, and support business objectives. It establishes fleet-wide standards, processes, priorities, and quality expectations to ensure effective execution across multiple vessels. Working across shipboard and shoreside environments, the Senior Manager partners with Shipboard Operations, Guest Experience, Revenue, Sales, and Marketing teams to align messaging and promotional strategies throughout the guest journey, from pre-cruise planning through disembarkation. The position identifies opportunities to increase guest engagement, drive onboard revenue, and improve communication effectiveness across onboard and pre-cruise channels. The role uses guest feedback, business performance, operational data, and market trends to develop marketing solutions and improve results. It provides leadership and direction for onboard marketing personnel across the fleet, including workforce planning, hiring, onboarding, training, coaching, performance management, and succession planning. The position is remote and allows full-time work from home, with possible regular travel to Holland headquarters and required domestic and international travel, including ship visits, as needed.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field.
At least 5 years of progressively responsible experience in marketing, guest communications, hospitality, travel, cruise, tourism, or a related customer-focused industry.
Demonstrated experience leading teams and managing people in a multi-site, operational, or complex business environment.
Experience developing and executing integrated marketing, communications, or guest engagement strategies.
Proficiency with Microsoft Office Suite and business systems used for communication, reporting, and performance analysis.
Ability to travel domestically and internationally, including ship visits, as required.
Experience leading marketing, communications, guest experience, or commercial programs across multiple locations, business units, or operational environments.
Experience managing and developing professional teams, including hiring, onboarding, coaching, performance management, succession planning, and employee development.
Experience establishing standards, processes, and operating procedures that drive consistency, efficiency, and quality across a broad organization.
Ability to collaborate with and influence stakeholders across operations, sales, revenue, marketing, guest experience, and senior leadership.
Experience using guest feedback, business performance metrics, market trends, and operational data to develop strategies, solve business challenges, and improve results.
Ability to manage multiple priorities while balancing guest experience, operational requirements, brand standards, and commercial objectives.
Experience leading continuous improvement initiatives and implementing new processes, technologies, programs, or business practices.
Strong strategic planning, project management, communication, and decision-making skills, with the ability to deliver results in a fast-paced, customer-centric environment.
Ability to remain stationary at a desk and/or computer for extended periods.

Responsibilities

Lead the strategy, governance, and execution of guest-facing communications across the fleet, ensuring consistency, accuracy, and alignment with brand standards.
Establish communication frameworks, priorities, processes, and quality standards for printed materials, digital channels, signage, collateral, menus, and onboard publications.
Partner with shipboard and shoreside stakeholders to evaluate communication effectiveness and improve guest-facing touchpoints.
Lead workforce planning, hiring, onboarding, training, coaching, performance management, and succession planning for onboard marketing personnel.
Allocate marketing resources and maintain effective onboard coverage across the fleet.
Build team capabilities and foster collaboration, innovation, accountability, learning, and continuous improvement.
Partner with Sales, Marketing, Guest Experience, Revenue, and Shipboard Operations to align pre-cruise communications with the onboard guest experience.
Develop integrated communication strategies that support guest engagement from booking through disembarkation.
Identify and resolve communication gaps and serve as a liaison between shipboard and shoreside teams.
Collaborate with stakeholders to launch programs, campaigns, and initiatives that support business objectives.
Develop and implement onboard marketing initiatives that increase guest participation and support revenue growth.
Promote onboard products, services, and experiences through targeted communication channels in partnership with Revenue and commercial teams.
Evaluate marketing programs using guest feedback, operational data, and business performance metrics; recommend improvements to visibility, engagement, and conversion.
Lead the evaluation, development, and implementation of tools, processes, and marketing approaches that support strategic objectives.
Establish performance measures and reporting mechanisms, pilot and scale innovative solutions, and drive continuous improvement across the fleet.
Monitor guest expectations, business needs, and market trends to evolve communication strategies and prepare for changing conditions.