Senior Manager, Onboard Marketing

Carnival Corporation•Seattle, WA

1d•Remote

About The Position

The Senior Manager, Onboard Marketing leads the strategy, governance, and execution of guest-facing communications and marketing initiatives across the Holland America Line fleet. The role oversees printed and digital communications that enhance the guest experience, strengthen brand consistency, and support business objectives. It establishes fleet-wide standards, processes, priorities, and quality expectations for consistent execution across multiple vessels. Working across shipboard and shoreside environments, the Senior Manager partners with Shipboard Operations, Guest Experience, Revenue, Sales, and Marketing teams to align messaging and promotional strategies throughout the guest journey, from pre-cruise planning through disembarkation. The role identifies opportunities to increase engagement, support onboard revenue, and improve communication effectiveness through onboard and pre-cruise channels. It uses guest feedback, business performance, operational data, and market trends to develop and evaluate marketing solutions. The position leads and develops onboard marketing personnel across the fleet, including workforce planning, hiring, onboarding, training, coaching, performance management, and succession planning. It also guides cross-functional initiatives, resource allocation, continuous improvement, and the adoption of new tools and approaches. The role has a significant impact on guest experience, brand perception, commercial performance, and fleet-wide operational effectiveness. This is a remote position that allows employees to work full-time from home. Regular travel to Holland headquarters for in-office collaboration may be required. Travel is less than 25%, with shipboard travel likely. Work is primarily in a climate-controlled environment with minimal safety or health hazard potential. The position requires extended periods stationary at a desk and/or computer.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field.
At least 5 years of progressively responsible experience in marketing, guest communications, hospitality, travel, cruise, tourism, or a related customer-focused industry.
Experience leading teams and managing people in a multi-site, operational, or complex business environment.
Experience developing and executing integrated marketing, communications, or guest engagement strategies.
Proficiency with Microsoft Office Suite and business systems used for communication, reporting, and performance analysis.
Ability to travel domestically and internationally, including ship visits, as required.
Experience leading marketing, communications, guest experience, or commercial programs across multiple locations, business units, or operational environments.
Experience managing and developing professional teams, including hiring, onboarding, coaching, performance management, succession planning, and employee development.
Experience establishing standards, processes, and operating procedures that promote consistency, efficiency, and quality across a broad organization.
Ability to collaborate with and influence stakeholders across operations, sales, revenue, marketing, guest experience, and senior leadership.
Experience using guest feedback, business performance metrics, market trends, and operational data to develop strategies, solve business challenges, and improve results.
Ability to manage multiple priorities while balancing guest experience, operational requirements, brand standards, and commercial objectives.
Experience leading continuous improvement initiatives and organizational change involving new processes, technologies, programs, or business practices.
Strong strategic planning, project management, communication, and decision-making skills, with the ability to deliver results in a fast-paced, customer-centric environment.
Ability to remain stationary at a desk and/or computer for extended periods.

Responsibilities

Lead the strategy, governance, and execution of guest-facing communications across the fleet, ensuring consistency, accuracy, and alignment with brand standards.
Establish communication frameworks and standards for printed materials, digital channels, signage, collateral, menus, onboard publications, and other guest touchpoints.
Define priorities, processes, and quality standards for effective, consistent execution across multiple vessels.
Partner with shipboard and shoreside stakeholders to evaluate communication effectiveness and identify improvements.
Ensure messaging supports operational objectives and strengthens guest engagement throughout the cruise journey.
Monitor trends, guest expectations, and business needs to evolve communication strategies.
Lead, direct, and oversee onboard marketing personnel across the fleet, including workforce planning, hiring, onboarding, training, coaching, performance management, and succession planning.
Set expectations and operational standards, allocate resources, and ensure continuous onboard team coverage aligned with fleet needs and business priorities.
Build team capabilities and foster collaboration, innovation, accountability, learning, and continuous improvement.
Partner with Sales, Marketing, Guest Experience, Revenue, and Shipboard Operations to align pre-cruise communications with the onboard experience.
Develop integrated communication strategies covering the guest journey from booking through disembarkation and identify or resolve communication gaps.
Serve as a liaison between shipboard and shoreside teams, and collaborate on the launch and execution of programs, campaigns, and initiatives.
Develop and implement onboard marketing initiatives that support guest participation and revenue growth.
Work with Revenue and commercial teams to identify opportunities to promote onboard products, services, and experiences through targeted channels.
Evaluate marketing programs using guest feedback, operational data, and business performance metrics; recommend strategies to improve visibility, engagement, and conversion.
Use guest insights, operational feedback, and business data to identify improvements to communications and the guest experience.
Lead the evaluation, development, and implementation of tools, processes, and marketing approaches; establish performance measures and reporting mechanisms.
Pilot, refine, and scale innovative solutions across the fleet, driving operational efficiency, guest satisfaction, and business performance.
Balance guest experience, brand consistency, operational feasibility, and revenue objectives when resolving complex challenges and setting priorities.