Senior Manager, Omnichannel Talent

QVC•West Chester, PA

1d•Hybrid

About The Position

The Senior Manager of Omnichannel Talent supports QVC and HSN, and is responsible for defining and executing a comprehensive talent strategy that supports audience growth, brand affinity, customer engagement, and revenue objectives across livestreaming, social media, digital commerce, retail, and emerging platforms. You will oversee the full talent lifecycle—including recruitment, onboarding, coaching, performance management, scheduling, succession planning, and retention—while cultivating a diverse pipeline of hosts, creators, influencers, and brand ambassadors who authentically represent the brand and resonate with customers. You will be directly responsible for the growth, development, and long-term success of all talent appearing within the organization's livestream ecosystem, including omnichannel hosts, broadcast hosts, hybrid hosts, creators, and producer-hosts.

Requirements

8+ years of experience with live commerce, livestream shopping, influencer marketing, digital retail, built within an omnichannel retail or media environment.
Experience in broadcast media, content production, and creator management.
Familiarity with platforms such as TikTok Shop, YouTube Live, Instagram Live, Facebook Live, Amazon Live, or proprietary livestream platforms.
Experience managing talent, influencers, or broadcast hosts.
Knowledge of talent contract negotiations and vendor management.
Bachelor's degree in communications, business, marketing, or related field, or equivalent combination of experience and training required.

Responsibilities

Develop and execute an omnichannel talent strategy that supports company growth and audience engagement goals.
Build and manage a pipeline of hosts, influencers, creators, social talent, and brand ambassadors.
Identify emerging talent trends and opportunities across digital and commerce platforms.
Recruit, onboard, coach, and develop livestream talent.
Create individual development plans to improve performance, engagement, and brand representation.
Conduct regular performance evaluations and provide actionable feedback.
Manage talent contracts, negotiations, and compliance with company.
Partner with social, marketing, merchandising, production, and commerce teams to optimize talent utilization across channels.
Ensure talent is effectively integrated into live streams, social content, video productions, campaigns, and events.
Collaborate on content strategies that drive growth, engagement, and conversion.
Monitor talent performance using key business and audience metrics.
Analyze engagement, conversion, viewership, and sales performance data.
Recommend talent optimization strategies based on performance insights.
Develop reporting dashboards and present findings to senior leadership.
Oversee talent scheduling and resource allocation across multiple platforms.
Manage departmental budgets related to talent acquisition, development, and partnerships.