Senior Manager, Omnichannel Marketing (Patient)

Boston Scientific•Georgetown, MA

1d•Hybrid

About The Position

Boston Scientific was recognized as a Glassdoor Best Place to Work in 2026, ranking No. 15 on the Top 100 list, reflecting the culture our employees experience every day. The senior manager, omnichannel marketing (patient), will lead the development and execution of integrated patient communication, content and customer experience strategies for a new brand. This role is responsible for building awareness, consideration and brand preference, driving conversion to physician consultation, and supporting patients throughout and after their procedure. This leader will architect and activate a comprehensive patient omnichannel ecosystem, including digital, paid and owned media, CRM, social, patient education, events, advocacy and physician-supported touchpoints. The goal is to create a seamless, supportive patient journey. In close partnership with product, clinical, regulatory, legal, omnichannel HCP marketing and commercial teams, this role will ensure strategic priorities translate into impactful patient engagement while equipping physicians with tools and resources to reinforce brand and procedural confidence.

Requirements

Bachelor’s degree in marketing, communications, business or a related field.
Minimum of 8 years' experience in progressive marketing roles, including omnichannel campaign strategy and content development.
Demonstrated experience leading direct-to-consumer or patient marketing strategies across multiple channels.
Proven ability to drive measurable outcomes, including lead generation, conversion and engagement, within a regulated environment.
Strong cross-functional leadership skills within a matrixed organization.

Nice To Haves

Experience launching or scaling a new health care or medical device brand.
Experience in patient journey mapping, CRM strategy and digital performance marketing.
Experience partnering with physician practices to support local activation.
Advanced degree, such as an MBA or master’s in marketing or communications.

Responsibilities

Lead development and execution of an integrated patient omnichannel strategy aligned with business objectives and the full patient journey, from awareness through post-procedure advocacy.
Define and oversee patient-focused content strategy, messaging architecture and editorial planning to drive awareness, consideration, preference and motivation to seek consultation.
Direct the development of compliant, compelling patient education content across multiple formats, including website, paid media, social media, CRM/email, video, events, testimonials and digital tools.
Design and optimize patient conversion pathways, including consult locators, lead generation programs, appointment activation strategies and nurturing campaigns.
Develop post-procedure engagement strategies to support adherence, recovery education, patient satisfaction and advocacy, including patient stories and community-building initiatives.
Activate patients through targeted campaigns while collaborating with physician marketing teams to equip physicians and practices with co-branded materials and tools that reinforce brand and procedural value.
Ensure strong integration between direct-to-patient marketing efforts and physician-facing initiatives to create a cohesive, trust-building brand experience.
Manage delivery, orchestration and optimization of campaigns across all patient-facing channels, using analytics and performance data to continuously improve engagement, conversion and ROI.
Partner closely with clinical, regulatory and legal stakeholders to ensure all communications are accurate, compliant and aligned with medical and regulatory standards.
Lead and develop a high-performing team, fostering innovation, accountability and a patient-first mindset.