Senior Manager, Omni-Channel & Shopper Marketing

Starkist Co.•Reston, VA

3d•$175,000 - $190,000•Onsite

About The Position

The Senior Manager, Omni-Channel & Shopper Marketing will architect and execute integrated, full-funnel marketing strategies that drive product conversion across retail and digital ecosystems. This role sits at the intersection of brand strategy, field sales and retail media. You will be responsible for building a seamless shopper journey and maximizing the return on investment (ROI) for Retail Media Networks (RMNs) like Walmart Connect, Target Roundel, and Amazon Advertising.

Requirements

8+ years of overall professional experience in brand management/consumer packaged goods marketing with at least 5+ years managing e-commerce and digital advertising for a company or CPG brand
Proven experience driving e-commerce business growth with major retail platforms such as Target, Amazon, Walmart, or regional grocery chains
Social/Digital and Retail Media savvy. Strong knowledge of omni-channel marketing and how to effectively drive sales both in-store and online
Strategic thought leadership, executive presence with strong ability to influence leadership and collaborate cross-functionally
Strong project management skills with attention to detail, trouble-shooting and creative problem-solving skills
Proactive, energetic self-starter and team player with a passion for executing with excellence and thrives in a fast-paced environment while being adaptable, resilient, and resourceful
Experience in successfully working with outside agencies and vendors
Must be a team player who is passionate and is willing to go beyond official job responsibilities
Bachelor's degree is required.
Strong analytical background, and strong written and verbal communication skills

Nice To Haves

MBA is preferred.

Responsibilities

Refine StarKist’s Omni-Channel and Shopper Marketing Go-To-Market Strategy
Identify appropriate strategies and KPIs to drive transformative growth for selling StarKist products in both online and brick & mortar store environments
Identify new channel opportunities based on current market trends and articulate the pros and cons of these channels to key stakeholders
Collaborate with Sales Teams to grow e-commerce retail sales and gain access to appropriate data to shift the sales mix to higher margin sales
Optimization of StarKist Omni-Channel Marketing Spending across e-commerce and shopper marketing for key retailers
Analyze point-of-sale (POS) metrics, primary shopper insights, and syndicated database platforms (e.g., Circana, Numerator) to measure program ROAS and present clear optimization stories to senior leadership.
Lead Joint Business Planning (JBP) with major retailers by collaborating with sales and retail merchants to pitch, secure, and evaluate high-impact merchandising events, endcaps, and custom digital shelf experiences.
Track and optimize key campaign metrics, including Return on Ad Spend (ROAS), Share of Voice (SOV), and incremental sales growth.
Manage Digital Marketing Plans both on e-commerce retailer sites and off-site (e.g. paid social and digital advertising at consumer sites) to drive e-commerce sales and conversion
Work with brand marketing team and agencies to optimize larger programmatic buys based on objectives
Evaluate media mix, engage in ROI analysis and report using quantitative metrics
Translate high-level brand strategies into tailored, account-specific shopper marketing plans that drive category trial, conversion, and brand loyalty across brick-and-mortar and digital ecosystems.
Seamlessly blend physical in-store activations (displays, coupons) with digital activations like Buy Online, Pick Up In-Store (BOPIS) campaigns.
Manage external agency partners to ensure timely and creative execution of retail-specific campaigns.
Act as the internal champion for digital growth, educating the traditional sales team on shifting e-commerce trends.