Senior Manager of Performance Marketing

1-800 Hansons LLC • Troy, MI

2d • Onsite

About The Position

The Senior Manager of Performance Marketing owns the end-to-end Go-To-Market (GTM) strategy for assigned product lines, integrating product positioning, pricing strategy, creative execution, and brand stewardship. This person works with agency partners to align on segmentation, unique selling proposition, as well as creative and media execution — accountable for how each offering wins in the market. This work includes defining the customer, crafting the story, aligning the message, and ensuring agency, marketing, and sales execute in a brand consistent fashion. The role requires a unique blend of strategic thinking and hands-on execution, bridging insights, creative development, and commercial outcomes. The role ensures that 1-800-HANSONS’ campaigns not only reach the right audiences but also convert efficiently, profitably, and consistently.

Requirements

• Commitment to reflecting the Company’s core values: Get it Done – Fast, Right & Now; Strive for Five – Go Above & Beyond; Be a Problem Solver – Own it to Resolve it Today; Care – Treat Everyone with Priority, Respect & Integrity; Communicate – Call / Answer / Reach the Customer.
• Must be able to remain in a stationary position for prolonged periods.
• Requires the ability to move about inside the office.
• Must be able to move items weighing up to 25 pounds.
• Must be able to communicate effectively with staff, customers, vendors, and the public.
• Constantly operates a computer and other office equipment such as a calculator, copy machine and computer printer.

Responsibilities

• Design, implement, and continuously optimize full GTM programs for assigned product lines — including creative strategy, pricing approach, and campaign architecture.
• Partner with the agency and internal resources to align media mix and execution with product-level goals, and collaborate with creative and agency teams on concept development. Work with internal teams to execute a creative calendar including offers that may change throughout the year.
• Develop and maintain a deep understanding of customer personas, behaviors, and motivations. Identify product features, and benefits that resonate in each market.
• Identify the right mix of product lines for each market/branch and prioritize marketing investment accordingly taking into consideration ROAS, Net Sales Lead Issued, and the competitive landscape.
• Partner with the marketing team to ensure the sales organization has the right sales enablement material to win in the home with customers.
• Track competitors’ strategies, pricing, and messaging. Use these insights to sharpen 1-800-HANSONS’ positioning and maintain category leadership.
• Collaborate with analytics to measure Net Sales and ROAS by product line, identifying opportunities for continuous improvement.
• Partner with the CMO on budget forecast and report weekly on actual budget execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed