SENIOR MANAGER OF MARKETING AND COMMUNICATIONS

Milwaukee County Transit System•Milwaukee, WI

2d•Onsite

About The Position

The Senior Manager of Marketing and Communications leads a team of subject matter experts, plans and spearheads effective marketing communications programs to achieve KPIs in order to meet or exceed goals. The Senior Manager helps develop SMART goals and aligned strategies to increase the use of transit and achieve revenue goals, conducts research, enhances the image and reputation of MCTS, and provides for greater understanding of transit’s vital role in the county and region.

Requirements

Bachelor’s degree in marketing, advertising, journalism, public relations or a related field required.
Ten (10) years of related professional experience required.
Five (5) years of management experience required.
Experience in project management techniques, including budgeting, scheduling, scoping, goal and KPI development, and quality control.
A track record of on-budget, on-time, and within scope project delivery.

Nice To Haves

M.B.A. or other advanced degree preferred.
Experience as a spokesperson or public information officer that successfully represented an organization in front of news media and with the public preferred.

Responsibilities

Guides the team and external creative partners to elevate MCTS to increase ridership across advertising, website, digital storytelling, social media, PR, internal communications channels, community outreach, sponsorships, events, and promotional materials.
Develop plans and manage the annual marketing communications plan.
Assists in development of departmental and team SMART goals
Assists in communications with the media regarding MCTS positions, policies, and events; participates in interviews with media representatives often with limited time to prepare.
Acts as company spokesperson as needed
Fields and analyzes rider research to identify customer pain points and opportunities throughout the customer journey.
Supports the Business Services team to promote fare sales programs (business and university clients) and advertising programs with increased revenues annually.
Builds internal relationships to serve departmental needs ensuring a cohesive approach to communicating company-wide initiatives and accomplishments.
Collaborates with Finance and leads marketing programming to expand the WisGo fare collection system to transit agencies across Wisconsin.
Continuously improves customer experience with the mobile app that provides riders with fare payment and Real-Time bus tracking and route planning.
Collaborates with Service Development to understand how quarterly service changes are created to develop and lead robust marketing communications campaigns to inform passengers via digital channels and community meetings.
Collaborates with IT to communicate internal priorities, understand the interconnection of available technologies in transit, and continuously improve the digital experience.
Collaborates with HR, Transportation and Maintenance on workforce communications and recruitment advertising.
Collaborates with Safety, Security & Project Management and Risk Management on safety related messaging and positional reputation.
Oversees staff that administers contracts for on-bus and shelter advertising.
Provides oversight of consultants and service providers: advertising agencies, freelancers, printing partners, research firms, etc.