Senior Manager of Marketing and Analytics

Iowa State University•Ames, IA

1d•Hybrid

About The Position

The Ivy College of Business is seeking a qualified Senior Manager of Marketing and Analytics to provide strategic leadership for the college’s marketing, communications, and audience engagement efforts. This role leverages data analytics, market intelligence, and digital marketing technologies to inform strategy and drive results. The Senior Manager will oversee integrated marketing initiatives that strengthen the college’s brand visibility and advance its strategic goals. Additionally, this position will serve as a strategic advisor to college leadership, providing insights into marketing performance, audience trends, and communication effectiveness to support data-informed decision-making.

Requirements

Bachelor’s degree and 7 years of related experience
Candidates must be legally authorized to work in the U.S. on an ongoing basis without sponsorship. Immigration sponsorship is not available for this position.

Nice To Haves

Bachelor’s degree in marketing, communications, or a related field.
Master’s degree in marketing, communications, or a related field.
Demonstrated leadership and management experience overseeing marketing and communications strategies, digital marketing analytics, and integrated marketing initiatives.
Experience in higher education marketing and communications.
Experience using customer relationship management (CRM) platforms to support marketing campaigns, audience engagement, data analysis, and strategic decision-making.

Responsibilities

Develop and implement a comprehensive data-driven marketing and communications strategy that aligns with the college's strategic goals and enhances its visibility and reputation.
Lead audience research, marketing intelligence, and data analytics to identify growth opportunities, evaluate campaign effectiveness, and inform resource allocation.
Design, execute, and optimize integrated digital marketing campaigns across email, web, social media, and paid advertising channels using data-driven insights and performance metrics.
Oversee the development of marketing content, publications, and promotional materials, ensuring alignment with institutional standards and objectives.
Partner with other college units and University Marketing to align messaging and maximize the impact of marketing initiatives.
Manage marketing technologies, digital marketing platforms, vendor relationships, and advertising partnerships to enhance operational effectiveness.
Lead marketing planning, budgeting, and ROI assessment efforts, providing data-driven insights and actionable recommendations to the Dean.
Supervise and develop marketing staff, fostering a culture of collaboration, innovation, continuous improvement, and evidence-based decision making.