Senior Manager of Ecommerce and CRM (1332)

Ripple Fiber•Charlotte, NC

41d•Onsite

About The Position

We are looking for a highly analytical and performance-driven Senior Manager, Ecommerce & CRM to lead ecommerce revenue growth, customer lifecycle marketing, and CRM operations across the organization. Reporting to the Senior Director of Marketing, this role will own the HubSpot ecosystem while partnering closely with Digital Media, Analytics, Sales, and Marketing teams to optimize the customer acquisition funnel and improve online sales performance. This role is responsible for driving measurable business impact through data-driven insights, conversion optimization, lifecycle automation, and ecommerce performance reporting. While this individual will not directly own media buying strategy, they will play a critical role in improving marketing efficiency by analyzing campaign performance and partnering with media teams to improve conversion rates, CPC, CAC, ROAS, and lead quality. The ideal candidate combines strong HubSpot expertise with deep ecommerce analytics experience and a passion for using customer data and performance insights to drive smarter marketing decisions and revenue growth.

Requirements

Strong understanding of ecommerce funnels, customer acquisition, conversion optimization, and performance marketing KPIs
Experience analyzing digital media performance metrics including CPC, CAC, ROAS, conversion rate, and lead quality
Advanced hands-on expertise with HubSpot CRM and Marketing Hub including automation, workflows, segmentation, lifecycle management, and reporting
Experience building and optimizing lifecycle marketing programs and customer journeys
Strong analytical mindset with the ability to translate data into actionable business recommendations
Experience with reporting dashboards, attribution modeling, funnel analytics, and performance reporting
Familiarity with BI and analytics platforms including GA4, Looker Studio, Power BI, or Tableau preferred
Proven experience designing and scaling A/B and multivariate testing frameworks
Strong understanding of personalization, landing page optimization, and conversion improvement strategies
Ability to manage multiple projects, priorities, and stakeholders in a fast-paced environment
Strong cross-functional collaboration and communication skills
Ability to balance strategic thinking with hands-on execution
7+ years of experience in ecommerce, CRM, lifecycle marketing, digital marketing, or performance marketing
3+ years of hands-on HubSpot administration and campaign management experience
Proven track record driving ecommerce growth and improving marketing performance metrics
Experience working closely with digital media buying teams and analytics functions
Bachelor’s degree in Marketing, Business, Analytics, Communications, or related field

Nice To Haves

Experience in telecommunications, broadband, subscription services, SaaS, or high-growth DTC environments strongly preferred
HubSpot certifications strongly preferred

Responsibilities

Own ecommerce performance optimization initiatives focused on increasing online sales conversion and revenue growth
Analyze digital acquisition funnels to identify friction points, drop-off trends, and optimization opportunities
Partner with Digital Marketing teams to improve conversion rates, CAC, CPC, ROAS, and lead-to-sale performance
Support forecasting and performance analysis related to ecommerce sales and customer acquisition trends
Develop strategies to improve customer acquisition efficiency and maximize customer lifetime value
Own and administer HubSpot CRM and Marketing Hub including audience segmentation, lifecycle stages, reporting, and integrations
Partner with Online Marketing Strategy & Execution Manager to build necessary workflows and automations
Build and optimize lifecycle marketing programs including lead nurture, onboarding, abandoned cart, retention, referral, upsell, and win-back campaigns
Manage CRM governance, data integrity, compliance, and operational accuracy across customer communications
Improve lead scoring, segmentation, personalization, and automation strategies within HubSpot
Develop reporting frameworks and dashboards for ecommerce performance, funnel analytics, lifecycle performance, and customer behavior insights
Analyze campaign and customer data to identify actionable optimization opportunities
Monitor and report on key KPIs including conversion rates, CAC, CPC, ROAS, churn, customer lifetime value, retention, and engagement
Partner with Analytics and Sales Operations teams to improve attribution modeling and funnel visibility
Translate performance insights into strategic recommendations for leadership and cross-functional teams
Lead structured A/B and multivariate testing initiatives across messaging, landing pages, workflows, CTAs, timing, and personalization strategies
Implement test-and-learn frameworks to continuously improve ecommerce and CRM performance
Identify opportunities to improve landing page performance, lead quality, and customer journey efficiency
Support ongoing optimization of acquisition and retention funnels through customer insights and behavioral analysis
Partner with Digital Media teams to analyze and improve campaign efficiency and downstream conversion performance
Collaborate with Creative and Brand teams to develop customer-centric messaging and high-performing lifecycle campaigns
Work closely with Analytics, Sales, Customer Experience, and Operations teams to align customer communications and funnel optimization efforts
Coordinate with external technology and platform partners as needed to support integrations and operational performance