Senior Manager of E-Commerce

Echelon USA Inc•Nashville, TN

5h•Onsite

About The Position

ECHELON is a veteran founded & operated energy drink built for the military community, athletes, extreme competitors and those who demand more from themselves and what they put in their bodies. No artificial flavors or colors, zero sugar, and no proprietary blends. We're gritty, community-driven, & relentless about showing up where our people are. ECHELON is sold on US military installations around the world & quickly scaling into the civilian retailers nationally. ECHELON is looking for a Head of E-Commerce to scale our direct-to-consumer business. This is a hands-on role across website, Amazon & marketplace, subscriptions, & loyalty. You'll play a pivotal role in assessing our existing DTC business, managing our current agency support, support the brand’s strategic DTC-only limited time drops, nurture customer lifecycle, & build ECHELON’s presence on Amazon, TikTok Shop, and other marketplace partners. This is an in-person role, with work located at our Nashville, TN HQ.

Requirements

6+ years of experience in DTC e-commerce
Demonstrated people leadership experience, including hiring, managing, & developing direct reports
Proven agency management experience, including scoping work, enforcing contractual standards and obligations, & transitioning work in-house
Shopify experience, including configuration, merchandising, & theme & app management
Knowledge of Amazon Seller Central, including listings, A+ content, & advertising
Klaviyo experience across flows, segmentation, & deliverability
Familiarity with selling on TikTok shop
Experience with subscription or repeat-purchase products & the platforms Recharge or Skio
Strong analytical skills
Experience in a high-growth startup environment
Excellent written communication & cross-functional collaboration skills

Nice To Haves

Background in retail or wholesale alongside DTC
Familiarity with fitness, wellness, & the military/veteran communities
Sense of humor

Responsibilities

Own and execute the strategy and maintenance of the ECHELON Shopify storefront, including merchandising, site roadmap, conversion rate optimization, & launch execution.
Manage our web development agency, setting priorities, reviewing work, & holding delivery to schedule.
Ensure that all aspects of our website and digital storefronts meet brand standards as defined by the Director of Marketing & the creative team across every launch & campaign.
Own Amazon strategy & performance in Seller Central, including listings, A+ content, Vine, review velocity, & on-platform advertising.
Manage our Amazon partner day-to-day & report on key KPIs.
Lead the transition away from our agency partner into a fully ECHELON-executed operation, including documented prior performance, hiring and supervising additional staff members, and integrating Echelon's Amazon strategy into the company's overarching strategy
Evaluate additional marketplace opportunities & make strategic recommendations.
Manage Echelon's TikTok Shop team, overseeing TikTok Shop strategy, storefront, & affiliate seeding.
Responsible for maintaining margin performance set by leadership.
Coordinate with the Community Manager on creator-driven commerce & affiliate overlap.
Lead the strategy of our subscription plan, partnering with other departments to implement those strategies across various e-comm channels
Design, develop, and manage our loyalty program
Collaborate with leadership on subscription and loyalty pricing, functionality, cost, and life-time customer value
Oversee email & SMS strategy including flows, segmentation, campaign calendar, & deliverability.
Manage our email agency partner through regular content briefs, delivering campaign assets for creative, & maintaining regular reporting on email & SMS performance.
Coordinate with the marketing team to ensure email, SMS, & website copy are consistent across all ECHELON channels as defined by the Director of Marketing & the leadership team.
Lead the transition away from our agency partner into a fully ECHELON-executed operation
Manage all e-commerce agency relationships.
Report on agency budget, performance, & renewal or sunset recommendations to the Director of Marketing.