Customer and Partner Marketing
About The Position
Exa is seeking a Senior Manager of Customer and Partner Marketing to leverage customers and the commercial ecosystem as a go-to-market asset. This role will transform customer proof into a powerful engine, generating a steady supply of credible customer evidence, establishing a reference bench for sales, and executing co-marketing initiatives with commercial partners. The position involves owning both customer-facing marketing (case studies, reference programs, advocacy, voice-of-customer) and partner-facing marketing (joint launches, marketplace presence, co-authored content, pipeline generation). While Developer Relations handles technical integrations and the developer community, this role focuses on commercial partnerships with clouds, marketplaces, agencies, consultancies, and technology partners involving co-selling and co-marketing. The role emphasizes an AI-first approach, expecting the candidate to build AI-powered workflows for customer interviews, call recording analysis, and case study drafting. This position is preferred to be in-person at the San Francisco HQ.
Requirements
- 5+ years in customer marketing, partner marketing, or product marketing at a B2B technology company, with meaningful time at a high-growth startup.
- Thrive in ambiguity and don't need a playbook to get started.
- Deep craft evidence: a portfolio of published customer proof you personally drove. You can point to specific case studies, name the metric in each, and explain how you got Legal and the customer to approve it.
- Excellent writing skills: ability to interview a staff engineer and produce content their peers will respect.
- Comfort with technical subject matter: ability to hold your own on retrieval, agents, and APIs.
- Experience running a reference or advocacy program that sales actually used.
- Track record of co-marketing with commercial or platform partners, from joint plan through launch through measured outcome.
- A proven AI builder mindset: you've shipped automations and internal tools using LLMs and workflow platforms, not just used ChatGPT.
Nice To Haves
- Experience marketing to developers at an API-first or infrastructure company.
- Cloud marketplace experience (AWS, GCP, Azure): listing, co-sell, and marketplace-sourced pipeline.
- Experience running a customer advisory board.
- Multimedia range: you've produced customer video or launch content, not just documents.
- Familiarity with the AI tooling landscape and the agent ecosystem.
Responsibilities
- Own the pipeline that converts happy customers into published proof: case studies, quantified results, quotes, logo rights, and technical deep dives written for a developer audience.
- Build the reference bench: a maintained, tiered pool of customers willing to take calls, speak on stage, and vouch in a deal.
- Own the customer advisory board and the incentives that keep advocates engaged.
- Own the marketing side of commercial partnerships: cloud marketplaces, agencies and consultancies, and technology partners with a co-sell motion.
- Manage joint launches, co-authored content, co-branded assets, marketplace listings, and partner-sourced demand.
- Own the systematic loop that captures what customers actually say (win/loss themes, adoption blockers, competitive mentions) and routes it to Product, PMM, and leadership.
- Own the single source of truth for customer proof and partner assets, organized for easy access by sales.
- Design and deploy AI-powered workflows (Claude, call-recording mining, enrichment, drafting pipelines) that compress the time from customer conversation to published asset.
Benefits
- Premium medical, dental, and vision coverage
- Monthly wellness benefit
- Monthly commuter benefit for SF team
- Reimbursement for eligible egg freezing and related medical expenses up to a $15,000 lifetime maximum
- 16 weeks of fully paid parental leave for all new parents
- Lunch and dinner served daily
- Office stocked with snacks, coffee, and health supplements
- Fresh bread from a local bakery every morning
- Weekly milk tea deliveries
- Monthly picnics
- Parties to celebrate wins
- Visa sponsorship for exceptional candidates
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
