Senior Manager of Creative

Cavender Stores•Tyler, TX

2d•Onsite

About The Position

The Senior Manager of Creative is a senior management role responsible for defining and driving the creative vision, voice, and style of the Cavender’s brand. This position leads and inspires graphic designers, photographers, and support staff while partnering closely with Marketing, Ecommerce, and Merchandising. Reporting to the Chief Marketing Officer, the Senior Manager of Creative must be highly driven, detail-oriented, and passionate about creative leadership and delivering an exceptional customer experience. The role requires strong cross-department collaboration, flexibility, and a focus on continuous improvement to ensure all photography and design align with Cavender’s brand and marketing goals.

Requirements

Bachelor’s degree in Marketing, Graphic Design or Fine Arts, or related field or equivalent work experience
10+ years of progressive experience in the marketing or graphic design fields
5+ years of experience in a creative leadership role and progressive experience in the retail environment
In-depth knowledge of brand development in a multi-channel retail environment
Proficient in Mac operating system, Adobe CCS, Microsoft Office Suite
Excellent written and verbal communication skills
Based in Tyler, TX at our home office; Tyler area residence
Ability to travel to meet the needs of the company, 20% on average

Nice To Haves

Excellent communication, presentation, and creative problem-solving skills, with the ability to motivate and elicit cooperation across all levels, including upper management and cross-functional teams.
Strong project management skills with the ability to prioritize, multitask, and deliver in fast-paced, high-pressure environments.
Ability to translate strategy and direction into actionable plans and outcomes.
Demonstrated ability to work independently and collaboratively in dynamic team settings.
Expertise in Marketing, Graphic Design, Ecommerce, Merchandising, and Photography, with strong organizational skills to manage diverse projects.
Keen eye for creative design and photography talent, with knowledge of Western fashion, lifestyle, and culture.
Ability to handle confidential materials with discretion and sound judgment.

Responsibilities

Support the “Cavender’s Culture” and drive our Mission, Vision, and Values
Serve as a strategic partner and key support resource to the company
Inspire and nurture creativity and quality in the work of designers and photographers
Oversee and lead team of designers for print, digital, broadcast, OOH and in-store marketing
Establish and refine Cavender brand standards and style guides
Oversee creative campaign execution and ensures brand consistency and authenticity at all customer touchpoints
Oversee Cavender’s in-house photo studio and drives decisions on photography style, locations, models and external contract associates
Ensure all product samples are shot for website, print, social and other marketing channels in a timely manner
Evaluate trends in marketing and western fashion to ensure authenticity of presentation
Establish timelines and budgets driving creative projects from concept to completion
Supervise creative departments’ daily workflow, assigns project workload and monitors deadlines, ensuring on-time and on-budget delivery
Partner with Merchandising, Ecommerce and Marketing to determine and drive development of the best content types (text, visuals, and video) to serve to the customer based on need and channel
Partner with Buying/Merchandising to create Visual Merchandising Standards and create an excellent customer experience through Visual Merchandising
Make focused decisions based on brand integrity and company values to ensure an understanding of our core customer for highest customer satisfaction
Set priorities, foster cohesion and provide motivation to cross-functional teams