Senior Manager of Content Marketing

Bamboo Health

5d • Remote

About The Position

Bamboo Health is seeking a strategic and execution-oriented Sr. Manager Content Marketing to lead the development, activation, and performance of a modern content engine that unifies brand and demand generation. This is not a traditional brand storytelling role. You will own the full content lifecycle — from strategy through creation to activation and optimization — ensuring content builds market awareness and credibility while supporting pipeline, engagement, and revenue. You will create outcomes-driven, decision-maker-focused content aligned with Bamboo Health's positioning, translating complex healthcare and behavioral health challenges into clear, compelling value for buyers across healthcare and public-sector audiences.

Requirements

• 8–12 years of experience in content marketing, with a strong focus on B2B healthcare, health tech, or public sector markets.
• Proven ability to lead both brand generation and demand generation content strategies that drive measurable outcomes.
• Strong ability to develop outcomes-driven messaging for executive and decision-making audiences.
• Hands-on experience creating content for web, social, email, and paid channels.
• Working knowledge of AI content generation and marketing tools and an understanding of how to apply them effectively in a marketing workflow.
• Experience collaborating with or managing external PR agencies.
• Strong writing and storytelling skills, with the ability to translate complex healthcare topics into clear business value.
• Light design capabilities using tools such as Canva, PowerPoint, or similar to create polished, effective content assets.
• Comfort using or learning AI-supported tools (e.g., Claude, ChatGPT, CoPilot, or role-specific platforms) to improve daily workflows.
• Background in high-growth SaaS or health tech companies.
• Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
• Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions.
• A forward-thinking, curious mindset with an openness to experimenting with new technologies.
• Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions.
• The ability to travel periodically for work.

Nice To Haves

• Experience in care coordination, behavioral health, or interoperability solutions preferred.
• Familiarity with healthcare policy, Medicaid/Medicare, or state-level public health initiatives preferred.

Responsibilities

• Define and lead a content strategy that integrates brand generation (thought leadership, awareness, market education) with demand generation (pipeline, conversion, revenue).
• Ensure alignment with Bamboo Health's brand while tailoring content to personas, buying stages, and decision-makers across the organization.
• Build a cohesive narrative that connects top-of-funnel storytelling to measurable business outcomes.
• Lead creation of a wide range of content, including thought leadership, research reports, case studies, ROI/value-based assets, webinars, sales collateral, and campaign content.
• Translate product capabilities and data into clear, outcomes-based messaging for executive and decision-making audiences.
• Leverage internal SMEs, clinical experts, and data insights to produce authoritative, differentiated content.
• Partner with Growth and Sales teams to ensure content supports pipeline generation, deal acceleration, and customer conversations.
• Build a scalable “create once, activate everywhere” model with strong repurposing and lifecycle management.
• Utilize AI-powered content generation tools to accelerate production, enhance quality, and scale content efficiently while maintaining a strong editorial voice.
• Explore opportunities to enhance content workflows through AI and automation tools (e.g., document summarization, content repurposing, or data-driven personalization).
• Serve as the primary content point of contact for the PR agency, helping shape thought leadership narratives, support media opportunities, and ensure message consistency across earned and owned channels.
• Connect with internal stakeholders to identify and activate relevant media and thought leadership opportunities.
• Use data and insights to continuously refine content strategy and improve ROI.
• Implement scalable processes that connect content efforts to measurable business impact.
• Identify repetitive tasks and partner with team leads to implement scalable automation solutions that free capacity for higher-value creative work.
• Stay current on emerging AI tools and how they can streamline or enhance content marketing workflows.

Benefits

• health, dental, vision and other benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed