Senior Manager, New User Promotions

PrizePicks • Atlanta, GA

8d • $100,000 - $150,000 • Remote

About The Position

The Senior Manager, New User Promotions will be responsible for developing, executing and tracking new user acquisition strategies and investment to drive user growth. This high-visibility role demands a highly commercial and analytical approach, with a deep understanding of new user acquisition economics. The ideal candidate will have a proven track record in customer acquisition promotions, investment optimization, managing a large-budget and working cross-functionally. Note: this role does not manage paid media channels, it owns the economic performance of all new-user incentives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 5+ years of experience in customer acquisition or growth marketing, ideally with hands-on experience managing the new user offer and/or referral program.
• Demonstrable experience in managing & optimizing a large budget, balancing volume with user quality.
• Experience in owning acquisition investment performance, with a deep grasp on new user investment best practices (core KPIs, ROI metrics, efficiency measures, etc.)
• Demonstrated success in scaling user bases effectively & efficiently.
• Very strong numerical and analytical skills, plus experience with analytics tools.
• Excellent communication, collaboration, and relationship-building skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Passion for sports and a deep understanding of sports fans’ motivations and behaviors.
• Must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Responsibilities

• Own customer acquisition planning and investment, having full ownership of the new user offer and referral program, aligning with the company’s growth objectives.
• Manage the multi-million dollar monthly new user incentive budget, working closely with Finance and other leaders of investment channels to ensure full alignment.
• Own reporting and performance tracking across core new user KPIs.
• Develop and own the new user offers test & learn strategy.
• Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
• Maintain a clear line of sight on competitor activity and acquisition best practices.
• Develop strong relationships with cross-functional teams, including but not limited to Media, Analytics, Retention, Finance, Commercial and Product.
• Cultivate and maintain a performance-driven test & learn mindset, constantly demonstrably iterating and improving our approach.
• Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

What This Job Offers

• Job Type: Full-time
• Career Level: Senior