Senior Manager, NBA Measurement and Analytics
About The Position
Next Best Action (NBA) is a specialized group within RBC Personal Banking that combines data, marketing, advanced analytics & AI to bring hyper personalization to all RBC clients across all client touchpoints. By leveraging RBC’s large data scale, artificial intelligence (AI), privileged loyalty program and partnerships, NBA has the ambition to bring the best of RBC to help clients achieve their financial goals, tailoring the experience for every client such that the message is perfectly timed, presented in path and personalized for that specific client need. Embedded across Lines of Business and aligned with marketing, digital, and product teams, NBA is critical to deepening client relationships, increasing engagement, and enhancing how we show up for clients daily. NBA is foundational in RBC’s Personal Banking strategy to deliver more value for all Canadians through simpler experiences, more thoughtful recommendations, and more holistic support. The team directly contributes to RBC’s ambition to Win for Tomorrow by enabling hyper-personalized journeys that are scalable, measurable, and powered by leading-edge analytics and AI innovation. We’re looking for a Senior Manager, NBA Measurement and Analytics to join the NBA group and contribute to the enterprise experimentation efforts. In this role, you will design, execute, and evaluate experiments that optimize campaign performance and inform client engagement strategies. You’ll help drive a culture of experimentation that accelerates learning, sharpens decision-making, and advances RBC’s leadership in personalized marketing and financial advice. This is an opportunity to shape the future of client engagement at the #1 bank in Canada—named one of the world’s most AI-mature financial institutions—where bold thinking, innovation, and data-driven action create real value for clients and the communities we serve.
Requirements
- Advanced proficiency with SQL and experienced in using Python.
- Strong Business acumen and ability to transform data into actionable insights and business recommendations
- Proven analytics and problem-solving skills and strong attention to detail.
- Experience working with Power BI or Tableau
- Knowledge of experimental designs and fundamentals of statistics.
- Leadership skills with ability to lead, collaborate, motivate, challenge and influence cross functional teams
- Strong communication skills with the ability to communicate clearly and concisely to all levels of the company.
- 7+ years of related work experience
- University degree in a quantitative field of study (e.g., statistics, economics, business) to demonstrate ability for critical thinking & numerical analysis
Nice To Haves
- Previous work experience with Monthly and Quarterly Business Reporting
- Experience in implementing agentic AI workflows
- Experience in working with Jupyter notebooks & GitHub.
- Consulting background
Responsibilities
- Act as a dedicated analytics partner and subject matter expert supporting different lines of business as part of the campaign measurement and analytics team within NBA (Next Best Action).
- Support the experimental design, measurement and reporting of campaigns.
- Collaborate with business stakeholders to learn from past campaigns and inform optimization for future campaigns.
- Drive the measurement of campaigns towards informing causality.
Benefits
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
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What This Job Offers
Job Type
Full-time
Career Level
Senior
