Senior Manager, Media Architect

Takeda•Lexington, MA

4d•Hybrid

About The Position

Design data-driven omnichannel media strategies that maximize brand growth and customer engagement for DTC and HCP media strategies, ensuring strategic alignment, compliance, and performance accountability across internal and external teams.

Requirements

Bachelor’s degree required.
7+ years of digital media planning experience with ownership of omnichannel strategy or execution in the pharmaceutical or healthcare sector.
Proven leadership of media teams with demonstrated ability to guide workload, priorities, and cross-functional collaboration.
Direct experience working in regulated pharma environments.
Strategic thinker with strong commercial acumen.
Structured and data-driven decision-making capability.
Collaborative across analytics, brand, and agency partners.
Skilled at navigating Medical and Commercial priorities.
Exceptional communication skill, with the ability to collaborate across teams and influence stakeholders.
Omnichannel media planning across HCP and DTC environments.
Media agency leadership and performance management.
Deep understanding of content development strategies and execution, with ability to translate complex ideas into action.
Strong knowledge of pharma content lifecycle management.
Understanding of MMM, MROI, incrementality testing frameworks.

Nice To Haves

Advanced degree (MBA, MS, PharmD, or related).

Responsibilities

Design holistic DTC and HCP media plan aligned to brand strategy/ objectives, ensuring appropriate spend against upper and lower funnel engagement, channel mix, and budget.
Oversee media buying and placement, ensuring effective campaign execution, audience prioritization, and fulfillment of deliverables.
Serve as the primary account lead for media agency partners, maximizing MROI by managing performance, fostering innovation, providing independent perspective, and maintaining strong top-to-top relationships.
Ensure coordinated deployment across field and digital channels across related campaigns and collaborate with brand leads and scrum teams on execution (e.g., ensuring media placement is aligned to strategy).
Plan and optimize cross-channel media investments /budget by defining and manage channel roles, sequencing, and investment mix –ensuring appropriate media spend against upper and lower funnel conversion.
Establish measurement plans (e.g., KPIs) to maximize ROI in commercial / media spend and develop test-and-learn frameworks to inform in-sprint optimizations, partnering with I&A team to perform analytics to translate test insights into actions.
Support design Requests for Proposal (RFP) associated with media, working closely with the procurement team and internal media CoE.