Senior Manager, Markets Strategist - National Defense

PwC•Ottawa, ON

20h•CA$98,000 - CA$148,000•Onsite

About The Position

A career in our Sales and Marketing function will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm. You’ll focus on supporting the National Defence leader to develop and implement go to market strategy in the National Defence sector, as well as supporting account teams and practice leaders in managing key contracts, pursuit and go-to-market strategies for our strategic clients. Our Sales Enablement team supports client-facing leaders to activate the firm’s account strategy, manage priority pursuits, and operationalize relationships, pipelines, and growth plans. As a Senior Manager, Market Strategist - National Defence based in Ottawa, you will play a strategic role that supporting National Defence leader and go-to-market teams to shape the Defense ecosystem portfolio strategy, prioritize and run pursuits, and coordinate cross-functional teams to position and win work in the growing Defence sector. The role combines go-to-market strategy, contract vehicle stewardship, account and pursuit management discipline, and market segmentation and insights to help PwC win in a complex, relationship-driven defence ecosystem. This is not a commission-based role. The role will support the firm’s Canadian Defence ecosystem go-to-market priorities and pursuits.

Requirements

Experienced in B2B client relationship management in a corporate or professional services environment
Extensive progressive experience in account management, business development, pursuit/capture management, strategy, or sales operations in a professional services, consulting, or defence-industry environment
Program and portfolio management experience across multiple concurrent initiatives with a high level of attention to detail and analytical skills
Experience managing or supporting Government of Canada contract vehicles/vendor-of-record arrangements, including compliance and client reporting requirements
Strong understanding of the Government of Canada / Defence procurement landscape, buying behaviors, and ways of working
Proven ability to build consensus, mobilize cross-functional teams, and manage competing priorities in a fast-paced, deadline-driven environment
Previous experience working with CRM systems and cloud-based technology platforms such as Microsoft Suite and Salesforce
Demonstrated commitment to valuing differences, developing, and coaching diverse teams, and ensuring diverse perspectives are heard
A Security Clearance is mandatory for all staff who’ll be engaged on these assignments. Prior to applying, please review the Government of Canada website to ensure you meet the eligibility requirements to obtain this clearance. This’ll become a condition of your employment with PwC should you receive an offer from us

Nice To Haves

A university or college degree with a desire to pursue a career in sales, account management, or pursuit management is preferred

Responsibilities

Support the development of the National Defence go-to-market strategy with the Defence Leadership team, including sector value propositions, growth priorities, capability alignment, and account-level actions that support PwC’s markets growth objectives
Orchestrate priority Defence pursuits from bid/no-bid decisions through capture planning, proposal development, governance reviews, orals preparation, close-out, and debrief, helping teams shape win themes and differentiators tailored to Defence buyers
Manage the Defence portfolio of vendor-of-record and contract vehicles, including compliance, reporting, relationship cadence, growth planning, and coordination of related account and pursuit activities
Provide project and program management leadership across the Defence GTM portfolio, ensuring initiatives remain aligned to sector priorities, delivered on plan, and coordinated across industry, Lines of Service, marketing, bids, risk, and sales enablement teams
Lead market segmentation and prioritization across the Defence ecosystem, translating market intelligence, budget and procurement trends, competitor positioning, and partner dynamics into clear targeting, pursuit, and relationship strategies
Act as the portfolio manager for Defense target and priority accounts, partnering with Lead Client Partners and account teams to embed account management disciplines, maintain relationship maps, and support meaningful senior-level engagement
Drive the account planning process end-to-end, including client needs assessments, opportunity identification, relationship mapping, sales budgets, growth plans, action tracking, and follow-through on account and sector decisions
Champion pursuit governance, the firm’s Global Account Management Framework, pursuit methodology, CRM practices, and business development best practices within the Defence team
Work with Sales Operations and offshore support teams to maintain pipeline hygiene, forecast discipline, sales planning inputs, dashboard structures, KPI tracking, and actionable insights for the Defence Leader and account teams
Collaborate with Marketing to align Defence-specific campaigns, events, thought leadership, credentials, case studies, and capability statements with sector GTM priorities and ensure account teams leverage relevant content in client engagement and pursuits