Senior Manager, Marketing - Squishmallows

Jazwares Careers • Culver City, CA

1d • Hybrid

About The Position

The Sr. Manager, Marketing - Squishmallows will be responsible for an iconic and beloved brand that has grown over the last 10 years from the #1 plush item to a multi-category, multi-generational phenomenon. You will be part of the team planning the next era of Squishmallows by driving x-category partnership plans that establish Squishmallows as an evergreen lifestyle franchise.

Requirements

• Bachelor's degree in marketing, digital marketing, or another related field is a plus
• 7+ years of marketing experience in the consumer products and/or entertainment space.
• Experience managing brand partnerships and product collaborations.
• Understanding of the licensing industry, particularly across entertainment/character IP.
• Proven ability to leverage partnership strategy across multiple categories and tiers of retailers to drive franchise growth.
• Strong understanding of social media and influencers as marketing levers.
• Experience developing messaging and marketing programs targeting Gen Z.
• Able to work cross-functionally and reciprocally with multiple departments (Social, Product Development, Licensing, Sales, Legal, Finance).
• Experience managing agency partnerships from RFP through campaign execution.
• A self-motivated problem solver who thrives in fast-paced environments and can pivot between multiple high-priority projects without losing sight of the details.
• Exceptional verbal and written skills with the ability to influence and align diverse individuals at all organizational levels.
• Ability to cultivate and foster strong working relationships with internal and external teams to drive collaboration and impactful execution.
• Interest in trends, pop culture, and entertainment.
• Ability to travel as needed.

Nice To Haves

• Agency-side experience in strategy or account management
• Understanding of toy industry and/or retail cycles
• Understanding of licensing industry

Responsibilities

• Drive the strategic development and tactical execution of integrated marketing plans to build brand awareness and drive sales.
• Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats.
• Must be able to react to and adjust marketing plans in real-time.
• Manage creative asset development across brands in portfolio including TV commercials, digital and social content, and photography.
• Partner closely with the DTC, Sales, Retail Development, Creative and other internal teams to align on overall goals and execute strategic campaigns.
• Develop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.
• Manage external agencies with regards to digital media, creative development, and influencer marketing.
• Ability to develop project timelines, track projects and push forward to meet project goals and deadlines.
• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
• Consistently review and report trends, sales data and consumer behaviors.
• Partner with the Social team to develop social media and influencer strategies to ensure plans align with overall brand and marketing goals.
• Develop creative briefs and manage relationships with external agency partners for social and video creative, paid digital and linear media, influencers, print, e-commerce and more.
• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
• Support retailer relationships by providing regular updates on marketing plans and identifying potential partnerships and collaborations.
• Perform other duties as assigned.

Benefits

• basic medical insurance that is 100% company-paid for employees and their children
• employee basic life and AD&D insurance
• a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals
• short and long-term disability
• tuition reimbursement
• Time Off for vacation and sick leave
• opportunity to volunteer for up to 16 hours a year on community service projects

What This Job Offers

• Job Type: Full-time
• Career Level: Manager