Senior Manager, Marketing Technology and Integrations

RBC•Mississauga, ON

9d•CA$90,000 - CA$140,000•Hybrid

About The Position

The Senior Manager, Marketing Technology and Integrations is responsible for leading the strategy, implementation, and evolution of enterprise customer data platform, integrations and technology capabilities. This role partners closely with business, product, technology and marketing teams to establish scalable data foundations and enable data driven customer touchpoints. The successful candidate will oversee implementation of proper customer data platform and develop data, rules, and integration strategies.

Requirements

5+ years of progressive experience in marketing technology, customer data platforms, analytics or related field.
Proven experience leading enterprise implementations of CDP platforms and marketing data integrations.
Ability to balance strategic thinking with hands-on execution.
Strong stakeholder management and relationship-building skills.
Analytical mindset with strong problem-solving skills.
Experience working across multiple business units and influencing senior stakeholders.
Deep knowledge of customer data platforms, analytics platforms, data, data integration, and customer experience optimization.
Strong hands-on experience with customer data tools such as Tealium CDP, Segment, Adobe Experience Platform or Salesforce Customer Data 360 preferred.
Familiarity with BI and reporting platforms.

Nice To Haves

Bachelor’s degree in computer science, Mathematics, Engineering or related discipline.
Experience of cloud-based data environments including Snowflake, AWS, Google Cloud.
Working knowledge of SQL, JavaScript, Python and web technologies highly

Responsibilities

Partner with architecture teams to plan and build CDP data integrations for ingestion and actions.
Lead technical requirements gathering, architecture reviews, and solution design for new marketing technology initiatives.
Collaborate with data engineering, architecture, and data science teams to enable seamless use of data in reporting, analytics and customer touch points.
Ensure new solutions meet requirements for scalability, governance, privacy and security.
Support creation of digital visitor stitching and online-to-offline customer identification strategies.
Design visitor segmentation strategies to support business requirements.
Serve as primary point of contact and subject matter expert for customer segmentation and CDP technology across multiple business units.
Drive the development of personalization and audience activation capabilities across websites, digital channels, and marketing platforms.