Senior Manager, Marketing Strategy & Intelligence

LINEAGE LOGISTICS HOLDINGS, LLC•Novi, MI

About The Position

The Senior Manager, Strategy, Insights & Performance serves as the strategic intelligence engine for the Marketing & Communications organization, tasked with transforming macroeconomic and industry trends, customer and competitive insights, and performance analytics into dynamic and actionable brand strategies that strengthen the company's market leadership, accelerate business growth, and communicate value. This role works cross-functionally to synthesize intelligence and priorities from external sources and internal partnerships – including Sales Operations, Investor Relations, PMO/Strategy – to shape corporate narrative, campaign strategy and commercial positioning. This role will be continually responsible for answering the following strategic questions: What should the company be talking about six months from now? Where is the industry heading, and what is our place in it? What white space exists that competitors aren't owning? Which macro trends create ownable opportunities for our brand? How should our narrative evolve before customers and audiences expect it to? What should we do differently because of what we’re learning? How can Marketing & Communications best deliver value and impact to the organization? Further, this role will focus on the following workstreams, with additional responsibilities to be defined: 1. Cross-Functional Strategic Partnership: a. Connect strategies and intelligence from multiple functions into cohesive Marketing & Communications strategies b. Clarification: This role complements (not duplicates) the work of Sales Operations’ Market Intelligence arm; while Sales Operations focuses on what is happening in the market, this role focuses on what those developments mean for our positioning, messaging, campaigns, reputation and long-term brand strategy 2. UVP Development: a. Assess the competitive landscape to define our unique value proposition and commercial differentiators to clarify and justify the premium Lineage commands in the market b. Consider differentiators against adjacent competitors (Prologis, XPO, etc.) to demonstrate Lineage’s relative value to the market c. How could this work: This role would develop the framework of our UVP and its core elements, then provide to Yam/Doner and the Marketing team to inform campaign development and deployment 3. Corporate Messaging Strategy: a. Define the “meaty topics” the company should be talking about in the short, intermediate, and long term, not only to reinforce our sophistication and category leadership, but also to demonstrate our unmatched ability to solve customers’ most pressing challenges b. Hone a deep understanding of macroeconomic and industry trends impacting food supply chains as well as the technology and innovations influencing the future of logistics to develop a well-informed perspective Lineage should take on “the big picture” c. Identify dynamic “of the moment” opportunities for Lineage to meet the customer with timely solutions, build brand awareness via topics in the zeitgeist, or beat our competitors to market d. Partner with ELT Chief of Staff to create and continuously improve how the company communicates and cascades its corporate strategy to internal audiences e. How could this work: This role would define those topics, feed the insights to MWW and the Comms team, then have those teams execute on the development and deployment of content 4. Customer Insights: a. Synthesize intelligence from customers – via surveys conducted internally and/or market research on buying behaviors – to recommend campaign and content concepts that generate leads and nurture strategies that convert new business b. Partner with the Alternate Storage task force to develop go-to-market strategies for new verticals and drive new revenue to the business c. How could this work: In developing a deep understanding of what new and existing customers care about, this role would inform messaging that will resonate and channels that meet customers where they are 5. MarComm Performance and Operations: a. Develop an integrated understanding of the Marketing & Communications team’s effectiveness via new and existing data and translate performance into strategic actions b. Responsible for reporting metrics and interpreting what the data means, ultimately resulting in recommendations for how the function should adapt accordingly c. Partner with VP on function’s AI roadmap and contribute to the organization’s AI subcommittee d. Oversee Marketing & Communications Operations team whose responsibilities include: i. Functional budgeting, forecasting and finance partnerships ii. Ad hoc strategic project implementation iii. MarComm systems management (i.e. website, PM tools, etc.) iv. Internal process improvement, efficiency and technology enablement

Requirements

Strategic intelligence for Marketing & Communications.
Transforming trends, insights, and analytics into brand strategies.
Strengthening market leadership and business growth.
Synthesizing intelligence from external and internal sources.
Shaping corporate narrative, campaign strategy, and commercial positioning.
Answering strategic questions about market trends, competitive landscape, and brand opportunities.
Developing unique value propositions and commercial differentiators.
Defining corporate messaging strategy and key topics.
Understanding macroeconomic and industry trends impacting food supply chains and logistics.
Identifying market opportunities and competitive advantages.
Communicating corporate strategy to internal audiences.
Synthesizing customer intelligence for campaign and content concepts.
Developing go-to-market strategies for new verticals.
Analyzing Marketing & Communications performance and translating data into actions.
Reporting and interpreting metrics for strategic adaptation.
Contributing to the organization’s AI subcommittee.
Overseeing Marketing & Communications Operations, including budgeting, forecasting, finance, project implementation, systems management, and process improvement.

Nice To Haves

This is an excellent position to begin your career path within Lineage!
Success in this role enables greater responsibilities and promotions!
A career at Lineage starts with learning about our business and how each team member plays a part each and every day to satisfy our customers’ requirements.
Beyond that, you’ll help us grow and learn on our journey to be the very best employer in our industry.
We’ll ask for your opinion and ensure we do our part to keep you developing and engaged as we grow our business.
Working at Lineage is energizing and enjoyable.
We value respect and care about our team members.

Responsibilities

Serve as the strategic intelligence engine for the Marketing & Communications organization.
Transform macroeconomic and industry trends, customer and competitive insights, and performance analytics into actionable brand strategies.
Strengthen market leadership, accelerate business growth, and communicate value.
Synthesize intelligence and priorities from external sources and internal partnerships.
Shape corporate narrative, campaign strategy, and commercial positioning.
Connect strategies and intelligence from multiple functions into cohesive Marketing & Communications strategies.
Assess the competitive landscape to define the unique value proposition and commercial differentiators.
Define key topics for company communication in the short, intermediate, and long term.
Develop a deep understanding of macroeconomic and industry trends impacting food supply chains and logistics.
Identify opportunities for timely solutions and brand awareness.
Partner with ELT Chief of Staff to improve corporate strategy communication.
Synthesize customer intelligence to recommend campaign and content concepts.
Partner with the Alternate Storage task force to develop go-to-market strategies.
Develop an integrated understanding of Marketing & Communications team effectiveness.
Report metrics and interpret data to recommend strategic actions.
Partner with VP on the function’s AI roadmap and contribute to the AI subcommittee.
Oversee the Marketing & Communications Operations team, including budgeting, forecasting, finance partnerships, project implementation, systems management, and process improvement.