Senior Manager, Marketing/Product Marketing - AA
About The Position
The Senior Manager, HCP Marketing, supports the development and execution of integrated marketing strategies focused on health care providers for body contouring, including the CoolSculpting and CoolTone franchises. This role will champion customer marketing strategy and asset development, business model execution and field team support, provider-focused campaigns, and promotions, consumer marketing collaboration, sales force connectivity and engagement, HCP social content, and market opportunities for CoolSculpting and CoolTone. The Senior Manager partners cross-functionally to ensure flawless execution, compliance, provider engagement, and measurable impact on brand and business performance.
Requirements
- Bachelor's degree in Marketing, Business, or related field required (MBA or relevant advanced degree preferred)
- 5-10 years in HCP/consumer marketing within the healthcare, device, or pharma sectors
- Demonstrated leadership in strategic marketing execution, provider program development, cross-functional collaboration, and managing complex projects
- Proven expertise in field team engagement and provider-focused campaign success
- Strong analytical, communication, and influencing skills
- Ability to see the big picture, but obsess over the small details
- Exceptional leadership skills and marketing savvy
- Strong creative and conceptual thinking skills
- Ability to combine business acumen, innovation, strategic thinking and the ability to lead and inspire
- Good liaison with internal and external partners; ability to work in a matrixed environment
- Solid business acumen and ability to translate business and brand strategy into marketing programs
- Ability to manage and direct internal creative teams and external agencies
- Ability to thrive in a fast-paced, deadline driven, team environment
- Strong communication skills, both verbal and written
- Strong interpersonal skills
- Strong problem resolution skills
- Strong budget management experience
- Presentation skills
- Self-starter with a positive, can-do attitude
- Flexible, adaptable and able to navigate fast-changing environment
Responsibilities
- Create and execute strategic, provider-centric marketing plans that drive engagement and business growth for CoolSculpting and CoolTone through the HCP channel.
- Lead the development of HCP-targeted assets, messaging, and educational content aligned to business objectives and field needs.
- Oversight of agency relationships and effective management of the marketing budget.
- Guide the implementation of the business model, providing strong support and communication to field sales teams and ensuring alignment across commercial functions.
- Plan and lead provider and consumer focused promotional campaigns, launches, and pricing initiatives to drive consideration, trial, and conversion.
- Drive connectivity and engagement between the brand and cross functional teams, delivering strategic tools, resources, and agile communications to support field impact.
- Develop and execute HCP social and digital content strategies to grow awareness, foster a community, and position the brand as a category leader among providers.
- Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs, Legal, Regulatory, and Compliance.
- Monitor performance and KPIs, leveraging insights and field feedback to optimize initiatives and drive continuous improvement.
Benefits
- paid time off (vacation, holidays, sick)
- medical/dental/vision insurance
- 401(k)
- long-term incentive programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
