Senior Manager, Marketing and Planning Operations

The Institute of Internal Auditors Inc • Lake Mary, FL

5d • Hybrid

About The Position

The Institute of Internal Auditors (IIA) is seeking an experienced Senior Manager, Marketing Planning & Operations to drive operational excellence across the Brand & Digital Growth team. This role serves as the strategic planning and operations partner to marketing leadership, ensuring priorities are translated into actionable plans, cross-functional initiatives are executed successfully, and marketing performance is measured against organizational goals. As the operational backbone of the marketing organization, you will oversee integrated marketing planning, program management, operational processes, reporting, and performance visibility. You will work closely with cross-functional teams to improve collaboration, optimize workflows, and enable marketing initiatives that strengthen member engagement and advance the IIA's global mission.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of progressive experience in marketing operations, marketing planning, program management, project management, or related disciplines.
• Proven success leading complex, cross-functional marketing initiatives from planning through execution.
• Strong understanding of integrated marketing planning, campaign management, marketing operations, and performance reporting.
• Experience working with marketing technology platforms, project management tools, dashboards, and reporting solutions.
• Exceptional organizational, analytical, project management, and prioritization skills.
• Strong communication and stakeholder management skills with the ability to influence cross-functional teams and executive leaders.
• Experience developing operational processes, governance frameworks, and performance metrics that improve team effectiveness.

Nice To Haves

• Experience supporting a membership association, nonprofit, professional services organization, or mission-driven global brand.
• Experience with project management platforms such as Asana, Monday.com, Jira, Smartsheet, or similar tools.
• Knowledge of marketing analytics, CRM platforms, marketing automation, and business intelligence reporting.
• Experience supporting integrated marketing campaigns across digital, events, communications, and content marketing.

Responsibilities

• Lead annual and quarterly marketing planning, translating strategic priorities into actionable roadmaps with clear milestones, timelines, and success metrics.
• Manage the integrated marketing calendar, ensuring alignment across campaigns, digital marketing, communications, events, content, and member programs.
• Lead cross-functional marketing initiatives from planning through execution, ensuring projects are delivered on time and aligned with organizational priorities.
• Develop and optimize marketing operations, workflows, governance, documentation, and best practices to improve efficiency and scalability.
• Monitor project risks, dependencies, budgets, and resource allocation while providing proactive recommendations to leadership.
• Build and maintain marketing dashboards, KPI reporting, and executive-level performance updates that provide visibility into campaign effectiveness and organizational goals.
• Facilitate planning meetings, status reviews, and stakeholder communications to drive accountability, collaboration, and continuous improvement across the marketing organization.

Benefits

• Make a global impact by advancing the internal audit profession.
• Work in a collaborative, values-driven culture.
• Be part of an organization that values innovation and continuous learning.
• Grow your career while contributing to meaningful work that strengthens organizations around the world.
• Join a team committed to integrity, accountability, and putting people first.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior